Marketing Finance Analyst - Retail Incentives

General Motors; Oshawa; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

A leading automotive manufacturer is seeking a Marketing Finance Analyst for their Oshawa location. This hybrid role involves supporting sales strategies through financial oversight of retail incentive programs. Candidates should have strong analytical skills, proficiency in Excel and Power BI, and a degree in finance or business. This position offers competitive benefits and the opportunity to contribute to a significant operational impact.

Benefits

Paid time off including vacation and holidays

Comprehensive healthcare benefits

Defined Contribution Pension plan

GM Vehicle Purchase Plan

Qualifications

• Strong understanding of financial principles and analysis.
• Proficient in data analysis and financial modeling.
• Experience in collaborating with cross-functional teams.

Responsibilities

• Support the development of retail incentive programs.
• Analyze vehicle sales performance to inform strategy.
• Monitor incentive spend and program effectiveness.

Skills

Advanced analytical techniques

Problem-solving

Financial modeling

Communication

Education

Bachelor's degree in Finance, Business, or related field

Tools

Excel

Power BI

Job description

Marketing Finance Analyst - Retail Incentives page is loaded

Marketing Finance Analyst - Retail Incentives

Apply remote type Hybrid locations Oshawa, Ontario, Canada time type Full time posted on Posted Yesterday job requisition id JR-202513138

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre at least three times per week.

"The Marketing Finance Analyst – Retail Incentives plays a key role in supporting GM Canada's vehicle sales strategy through the design, execution, and financial oversight of incentive programs. This role partners closely with Sales, Marketing, and Finance teams to ensure incentive investments are optimized for performance, compliance, and strategic alignment."

LEVEL EXPECTATIONS:

Fully qualified individual contributor who has knowledge and understanding of all aspects of a function and exercises independent discretion and judgment on significant matters based on professional knowledge. Level most professionals can expect to achieve in their careers.

EXPERTISE

• Recognized as a fully qualified, experienced professional. Has complete knowledge and full understanding of own area and broad knowledge of related areas.
• Takes broad challenges and, through independent professionally developed analysis, identifies and analyses options, and breaks them down into initiatives capable of implementation. Identifies opportunities and proposes solutions to improve internal processes, services, and structures to support functional strategies.
• Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
• Works independently; receives minimal guidance. Acts as a resource for colleagues with less experience.

COMPLEXITY

• Identifies and devises solutions based on limited information and precedent. Uses evaluation and judgement to solve problems that are new to the organization and require a deep level of experience and strategic thought to create a solution.
• Enhances relationships and networks with senior internal/external partners who are not familiar with subject matter and often require persuasion. Uses data and analysis to demonstrate the value of a project, anticipating, and addressing objections and or concerns.
• Often effects change in broader functional area without direct exercise of command, using persuasion in situations where reaching agreement may be hindered by differing opinions, past practices, or experiences.

SCOPE AND IMPACT

• Challenges and problems are of a diverse scope with multiple moving parts, where developing a plan and viewing the whole picture is a significant challenge itself. Work is done independently and is reviewed at critical points.
• Owns the development and delivery of solutions, driving cross team and group efforts. Leads by example, taking responsibility for their own actions, acknowledging mistakes, and holding themselves accountable for achieving goals. Addresses and evaluates a diverse range of issues using innovative methods and proposing alternative approaches.
• Serves as a mentor to more junior level employees, providing coaching and guidance on difficult issues.
• Has significant operational impact across their function.

Additional Job Description:

• Support the development and financial modeling of national and regional retail incentive programs.
• Provide support to the Brand team by evaluating various incentive recommendations and their financial impact.
• Analyze vehicle sales performance, market share, and competitive activity to inform incentive strategy.
• Benchmark GM programs against key competitors.
• Conduct special studies and ad hoc financial analysis to support strategic decision-making.
• Lead monthly forecast coordination for incentive spend, aligning with finance and marketing stakeholders.
• Monitor incentive spend, ROI, and program effectiveness using tools such as Excel, Power BI, etc.
• Present findings and recommendations to senior leadership and cross-functional stakeholders.
• Track key KPIs such as incentive cost per unit, lease and finance penetrations, and forecast accuracy.
• Review and ensure application of appropriate internal controls, SOX compliance and financial procedures
• Collaborate with accounting and compliance teams to maintain audit readiness and internal controls.
• Contribute to system enhancements and automation initiatives related to incentive tracking and reporting.
• Lead by example displaying GM behaviors, commitment to personal development and dedication to crafting a positive Workplace of Choice culture

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

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