Marketing Executive

Katch Kan; Edmonton; On-site; CAD 70,000 - 95,000; Full time

Job summary

Katch Kan in Canada is seeking a Marketing and Web Designer to elevate the company's online presence and communications around safety and spill prevention solutions for the oil and gas industry. The role blends technical website development with strategic marketing, content creation, and print materials.

The ideal candidate has a bachelor's degree in marketing, 5+ years in marketing and web development, and experience with WordPress, Google Analytics, SEO, and marketing automation.

Qualifications

• A bachelor's degree in marketing.
• Minimum of 5+ years experience in Marketing & web development roles.
• Proven experience developing marketing plans and campaigns.
• Experience with marketing automation and CRM tools, web design tools & applications.
• Oil & Gas Industry experience preferred.
• Multilingual an asset.

Responsibilities

• Collaborate with cross-functional teams to develop and execute integrated marketing strategies aligned with company objectives.
• Design, develop, and maintain a dynamic and user-friendly website that effectively showcases our safety and spill prevention technologies and highlights our industry expertise.
• Create compelling online content, including blog posts, articles, case studies, and multimedia presentations, to engage our audience and drive traffic to our website.
• Optimize website content and structure for search engine visibility and user experience, with a focus on generating leads and conversions.
• Manage and maintain social media platforms, including content creation, scheduling, monitoring, and engagement, to increase brand awareness and engagement within the oil and gas community.
• Develop and execute print marketing campaigns, including brochures, flyers, trade show materials, and advertisements, to support brand awareness and lead generation efforts.
• Collaborate with external vendors and agencies as needed to support marketing initiatives and ensure brand consistency across all channels.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify opportunities for optimization and improvement.
• Stay up-to-date with industry trends and best practices in website development, online content, and print marketing to drive innovation and competitive differentiation.

Skills

Marketing strategy

Content creation

SEO knowledge

Lead generation

Education

Bachelor's degree in marketing

Tools

Zoho

Office 365

WordPress

JavaScript

Google Analytics

SEO

Video Production

Script Writing

3D Animation

Photoshop

InDesign

Illustrator

Graphic Design

Visual Arts

Job description

Our Company - Katch Kan

Link Tree - Katch Kan

Katch Kan™ is a pioneering company dedicated to revolutionizing safety and environmental protection within the oil and gas industry. With a steadfast commitment to zero spills and innovative technologies, we lead the way in safeguarding personnel and the environment in oilfield operations. As we continue to expand our reach and impact, we are seeking a skilled Website Development and Online Content & Print Marketing Professional to join our team,driving our digital and print marketing efforts.

Position Title - Marketing and Web Designer

Job Description

We are in search of a talented individual who possesses a unique blend of technical expertise and marketing acumen to elevate our online presence and effectively communicate our safety and spill prevention solutions to the industry. The successful candidate will play a critical role in developing and executing comprehensive marketing strategies that resonate with our target audience and reinforce our commitment to safety and environmental stewardship. Oilfield experience is preferred, as it will provide valuable insight into our customers' needs and challenges.

Job Specific Accountabilities

• Collaborate with cross-functional teams to develop and execute integrated marketing strategies aligned with company objectives.
• Design, develop, and maintain a dynamic and user-friendly website that effectively showcases our safety and spill prevention technologies and highlights our industry expertise.
• Create compelling online content, including blog posts, articles, case studies, and multimedia presentations, to engage our audience and drive traffic to our website.
• Optimize website content and structure for search engine visibility and user experience, with a focus on generating leads and conversions.
• Manage and maintain social media platforms, including content creation, scheduling, monitoring, and engagement, to increase brand awareness and engagement within the oil and gas community.
• Develop and execute print marketing campaigns, including brochures, flyers, trade show materials, and advertisements, to support brand awareness and lead generation efforts.
• Collaborate with external vendors and agencies as needed to support marketing initiatives and ensure brand consistency across all channels.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify opportunities for optimization and improvement.
• Stay up-to-date with industry trends and best practices in website development, online content, and print marketing to drive innovation and competitive differentiation.

Katch Kan Accountabilities

• Company Values– All employees will know and follow the 5 R values of the company:

Reliable,Responsible,Responsive,Respectful,Results

• Goals Orientation – Setting, pursuing, and attaining goals, regardless of obstacles or circumstances.
• Time and Priority Management: Prioritizing and completing tasks to deliver desired outcomes within allotted periods.
• Understanding Others: Understanding the uniqueness and contributions of other.
• Self-Starting: Demonstrating initiative and willingness to begin working.

Recommended Education & Experience

• A bachelor's degree in marketing.
• Minimum of 5+ years experience in Marketing & web development roles.
• Proven experience developing marketing plans and campaigns.
• Experience with marketing automation and CRM tools, web design tools & applications.
• Oil & Gas Industry experience preferred.
• Multilingual an asset.

Preferred Software Experience

• Experience with ZoHo preferred.
• Office 365 – MS Word, Outlook, Excel, PowerPoint, Teams.
• WordPress, JavaScript, Google Analytics, SEO, Video Production, Script Writing, 3D Animation, Photoshop, Adobe InDesign, Adobe Illustrator, Graphic Design, Visual Arts.

Job Hazards

• Daily commuting to and from work.
• Minimal lifting.
• Workstation Ergonomics.
• Extensive time viewing the computer screen.
• Lighting compatibility.

Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties, and responsibilities required for this job. Duties, responsibilities, and activities may change at any time with or without notice.