Marketing Director, Co-Brand Travel and Business & Commercial Cards

RBC; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading financial institution in Toronto seeks a Marketing Director for its Co-Brand Travel and Business & Commercial Cards segment. The successful candidate will lead the marketing team, focusing on strategy development and stakeholder management. Prior experience in marketing leadership and a strong analytical background are essential. The position offers competitive compensation and a collaborative work environment.

Benefits

Comprehensive Total Rewards Program including bonuses

Flexible benefits and competitive compensation

Opportunities for professional development

Qualifications

• Experience in a Marketing leadership role focused on partnerships or marketing strategy.
• Demonstrated experience managing complex stakeholder relationships.
• Strong leadership skills and passion for developing others.

Responsibilities

• Lead the marketing team supporting travel co-brand cards.
• Develop and implement marketing strategies for acquisition.
• Create a culture of test & learn and data-driven decision making.

Skills

Brand Management

Cross-Channel Marketing

Customer Behavior

Marketing

Analytical Skills

Job description

Job Description

What is the opportunity?

As the Marketing Director, Co-Brand Travel and Business & Commercial Cards, you will be responsible for leading the marketing team supporting the travel co-brand cards segment as well as for Business & Commercial credit cards. The successful candidate will be an experienced strategic marketer, an exceptional people leader with strong emotional intelligence and a strong ability to balance multiple priorities over a diverse portfolio.

What will you do?

• Own the development of Marketing Strategy in partnership with partner, team & product partners
• Lead a team to deliver impactful Marketing communications & tactics that drive strong acquisition across the portfolio
• Create a culture of test & learn and data-driven decision making to deliver marketing plans focused on outcomes
• Develop strong relationships with internal & external partners to push forward through difficult conversations to arrive at smart strategic opportunities
• Work with direct reports to create & carry out ongoing individual development plans
• Build a strong team culture that fosters inclusivity and belonging
• Navigate and influence diverse stakeholders and leverage data to provide thought leadership, creating strong partnerships and drive change management
• Establish collaborative working relationships with all partners and demonstrate the value of Marketing support across paid and owned channels
• Collaborate with internal stakeholders for alignment on promotional activity that supports overall team OKRs, for example Marketing, Partnerships, and Product teams
• Provide thought leadership to the team to develop impactful campaigns while working closely with strategic partners to achieve goals for all stakeholders

What do you need to succeed?

• Demonstrated experience managing complex stakeholder relationships within a matrixed organization
• Strong leadership skills & passion for developing others
• Experience in a Marketing leadership role focused on partnerships, or marketing strategy and communications
• Strategic thinker who can work effectively across business and functional platforms and with multiple internal & external stakeholders including external agency partners
• Deadline-driven and results-oriented, strong interpersonal skills, and time management capabilities
• A curious and creative thinker who’s not afraid to try new things and suggest ideas
• Collaborative skills that enables work with partners to create effective outcomes
• Analytical, detail-oriented nature with experience using data to develop marketing insights, strategies and action
• Experience in the credit card industry would be a bonus

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging and rewarding work

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-08-01

Application Deadline:

2025-08-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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