Marketing Director (AI-Driven Growth & Content Strategy)

Jooble; Toronto; On-site; CAD 85,000 - 105,000; Full time

Job summary

Jooble is seeking a dynamic Marketing Director to drive growth at ClinicLine, leveraging AI-driven strategies and a full-stack marketing approach. This role encompasses a variety of responsibilities, from building marketing campaigns to utilizing cutting-edge technology, in a diverse and inclusive environment. Ideal candidates will have 5+ years of experience and a passion for innovation in health technology.

Benefits

Competitive salary with performance-based bonuses.

Experienced team with a track record in health technology.

High autonomy and trust to pave your career path.

Opportunity to define the marketing function.

Qualifications

• 5 years in content or digital marketing roles with full-funnel ownership.
• Proven experience using AI-driven tools to accelerate content production.
• Strong analytical skills and a bias towards rapid testing.

Responsibilities

• Build and lead ClinicLine’s marketing engine from zero to one.
• Design and execute campaigns across all marketing channels.
• Develop a unified content strategy across formats.

Skills

SEO

SEM

Content Marketing

Performance Marketing

Analytics

AI Tools

Writing Skills

Tools

HubSpot

GA4

WordPress

Mailchimp

Job description

1 day ago Be among the first 25 applicants

Who We Are

ClinicLine is redefining how healthcare clinics operate. We help clinics scale faster and smarter by combining the best of human intelligence and AI technology to enhance administrative efficiency. With our first virtual-agent product gaining strong traction, we're ready to supercharge growth — and we’re looking for a marketing leader who can help us do exactly that.

The Opportunity

We're seeking a Marketing Director who can own our full-stack marketing strategy — spanning demand generation, content, performance marketing, automation, and brand voice. You’ll operate as a strategic individual contributor powered by modern AI marketing tools that will help multiply your impact.

If you thrive in early-stage environments, passionate about the opportunities AI offers to drive productivity, and can switch effortlessly between strategy and execution, this role was built for you.

What You'll Own

• Build and lead ClinicLine’s marketing engine — from zero to one and then scale it.
• Design and execute campaigns across channels : content, SEO, paid media, email, webinars, and social.
• Deploy and experiment with AI tools (e.g. Jasper, ChatGPT, SurferSEO, Copy.ai, HubSpot AI) to maximize output and drive results faster.
• Develop a unified content strategy across formats (blogs, guides, case studies, landing pages).
• Take ownership of marketing automation, analytics, and attribution — measure what matters.
• Partner cross-functionally with Sales, Product, and Customer Success to align on GTM strategy and messaging.
• Build marketing playbooks for clinic acquisition and market expansion in Canada.

What You Bring

• 5 years in content or digital marketing roles with full-funnel ownership.
• Proven experience using AI-driven tools to accelerate content production and campaign deployment.
• Deep understanding of SEO, SEM, conversion optimization, and growth experiments.
• Exceptional writing skills and ability to translate complex topics into compelling messaging.
• Comfortable working with tools like HubSpot, GA4, WordPress, Hootsuite, Mailchimp, and CRMs.
• Strong analytical skills and a bias toward rapid testing and iteration.
• High autonomy, resourcefulness, and ability to “figure it out” without handholding.

You’ll Thrive Here If You Are...

• A builder : you love zero-to-one challenges and setting the foundation for scalable marketing.
• A tech-savvy experimenter : always tinkering with new tools and AI workflows to gain an edge.
• A strategic operator : you understand the business impact behind every marketing activity.
• A humble leader : confident in your ideas but open to feedback and continuous improvement.

What We Offer

• Competitive $85k-$105k salary + bonus based on impact.
• A team that is experienced and has achieved multiple exits in health technology
• High trust, high autonomy environment with a team that prioritizes your growth.
• Opportunity to define the marketing function at a fast-scaling healthtech company.

Diversity & Accessibility

• ClinicLine celebrates diversity and is committed to building an inclusive environment for people of all backgrounds, abilities, and identities. We’re an equal opportunity employer and encourage applicants from all walks of life to apply. Accommodations are available on request.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Software Development

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