DIRECTOR OF MARKETING AND ADMISSIONS

LCI Education; Montreal (administrative region); On-site; CAD 110,000 - 165,000; Full time

Benefits offered by this job

Permanent, full-time position

Bonus

Group insurance (EAP and telemedicine)

Retirement Savings Plan

Additional time off during the holiday

Health & Wellness Program

Job summary

LCI Education in Montreal is seeking a Marketing Director to develop, coordinate and implement the institution's marketing strategy to boost visibility, attractiveness and enrolment growth. You will lead a local team and collaborate with admissions, communications, digital and academic departments to drive campaigns and content across channels.

This role requires a university degree in marketing or related field, 7–10 years in marketing and proficiency in French and English.

Qualifications

• Hold a university degree in marketing, communications, management or related field.
• 7–10 years of experience in marketing, including experience in team management.
• Solid knowledge of the higher education market.
• Expertise in digital marketing, inbound marketing, SEO/SEM and CRM.
• Proficiency in French language (spoken and written).
• Professional proficiency in English language (spoken and written).

Responsibilities

• Develop and implement LaSalle College's marketing strategy, in alignment with the group's orientations;
• Manage the planning, execution and optimization of marketing campaigns (digital, events, press, partnerships, etc.);
• Ensure brand consistency and strength across all communication media and channels;
• Supervise and lead the local marketing team (project managers, graphic designers, content creators, etc.);
• Analyze campaign performance and adjust strategies based on key indicators (KPIs);
• Ensure close collaboration with the Admissions, Communication, IT and Pedagogy departments to support enrolment objectives;
• Coordinate the production of promotional content, videos, brochures, newsletters, etc.;
• Monitor education market trends, student behaviour and marketing innovations.

Skills

Digital marketing

Inbound marketing

SEO/SEM

CRM

Team leadership

French (written/spoken)

English (professional)

Education

University degree in marketing/communications/management

Job description

Job Description

As Marketing Director, and under the supervision of the Executive Director, your main role will be to develop, coordinate and implement the institution's marketing strategy to ensure its visibility, attractiveness and enrolment growth. You will be responsible for campaign planning, brand image management and the development of content tailored to target audiences. You will lead a dynamic local team and work closely with the admissions, communication, digital and academic departments.

RESPONSIBILITIES

• Develop and implement LaSalle College's marketing strategy, in alignment with the group's orientations;


• Manage the planning, execution and optimization of marketing campaigns (digital, events, press, partnerships, etc.);


• Ensure brand consistency and strength across all communication media and channels;


• Supervise and lead the local marketing team (project managers, graphic designers, content creators, etc.);


• Analyze campaign performance and adjust strategies based on key indicators (KPIs);


• Ensure close collaboration with the Admissions, Communication, IT and Pedagogy departments to support enrolment objectives;


• Coordinate the production of promotional content, videos, brochures, newsletters, etc.;


• Monitor education market trends, student behaviour and marketing innovations.

REQUIREMENTS

• Hold a university degree in marketing, communications, management or related field;


• Have between 7 and 10 years of experience in marketing, including experience in team management;


• Have a solid knowledge of the higher education market;


• Have expertise in digital marketing, inbound marketing, SEO/SEM and CRM;


• Proficiency in French language (spoken and written);


• Professional proficiency in English language (spoken and written).

This role involves frequent interactions with clients and internal and external partners on both a national and global scale. Therefore, professional proficiency in English is a requirement for this role.

BENEFITS

• Permanent, full-time position;


• Bonus;


• Group insurance, including EAP and telemedicine;


• Retirement Savings Plan;


• Additional time off during the holiday season - between Christmas & New Year's Day;


• Health & Wellness Program.

LCI Education is an equal opportunity employer, and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request.