Marketing Director

BettingJobs; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading gaming company in Montreal is seeking a Marketing Director to drive successful marketing campaigns. The ideal candidate will have significant experience in the gaming industry and possess strong leadership and data analysis skills. This full-time position focuses on maximizing revenue through innovative marketing strategies in a fast-paced environment.

Qualifications

• Proven experience in a senior marketing role within the gaming industry.
• Strong understanding of digital marketing and retention techniques.
• Ability to work in a fast-paced, competitive environment.

Responsibilities

• Develop and execute data-driven marketing campaigns.
• Oversee multi-channel marketing efforts including digital advertising.
• Manage marketing budgets and analyze ROI.

Skills

Digital marketing expertise

Player acquisition strategies

Leadership skills

Data-driven analysis

Strong communication

Tools

CRM tools

Analytics tools

Job description

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BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal , offering cutting-edge gaming experiences across Canada. They are looking for a Marketing Director to join their team.

The successful candidate will be responsible for creating and implementing marketing campaigns that drive traffic, convert players, and maximize revenue.

Key Responsibilities :

• Develop and execute data-driven marketing campaigns to acquire, engage, and retain players.
• Oversee multi-channel marketing efforts, including digital advertising, SEO, content marketing, email campaigns, social media, and influencer partnerships.
• Optimize player conversion strategies through promotions, loyalty programs, and gamification elements.
• Manage marketing budgets and analyze ROI to ensure optimal allocation of resources.
• Work closely with product and development teams to ensure seamless marketing integrations.
• Establish and maintain partnerships with affiliates, media outlets, and strategic industry partners.
• Monitor industry trends and competitor activities to adjust marketing strategies accordingly.
• Provide leadership to the marketing team and collaborate with internal departments to align business goals.

Requirements :

• Proven experience in a senior marketing role within the gaming industry (iGaming, online casino, sports betting, or land-based casino experience required).
• Strong understanding of digital marketing, player acquisition strategies, and retention techniques.
• Experience with CRM, analytics tools, and performance marketing platforms.
• Excellent leadership and team management skills.
• Data-driven mindset with the ability to analyse metrics and optimize campaigns.
• Ability to work in a fast-paced, competitive industry with a focus on revenue growth.
• Strong communication and negotiation skills.

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Gambling Facilities and Casinos

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