Marketing Director

Scentiment; Mississauga; On-site; CAD 130,000 - 160,000; Full time

Job summary

Scentiment, a leader in the direct-to-consumer fragrance industry, is seeking a Marketing Director to spearhead its marketing strategy. This role involves managing brand positioning, performance marketing, and product launches, aimed at driving growth and enhancing customer experiences. The successful candidate will lead a diverse marketing team, fostering a collaborative and high-performing culture while ensuring the brand's vision aligns with market demands.

Qualifications

• 8+ years of progressive marketing experience, with 3+ years in a leadership role.
• Proven success in performance and influencer marketing.
• Strong analytical and creative skills.

Responsibilities

• Own the marketing strategy, balancing performance goals with brand growth.
• Oversee all paid digital channels for customer acquisition.
• Lead product launches and oversee campaign execution.

Skills

Performance marketing

Influencer marketing

Brand development

Creative instincts

Data analysis

Communication skills

Project management

Education

8+ years of marketing experience

Bachelor's degree in Marketing or related field

Job description

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Company Overview : Scentiment is a leading player in the direct to consumer fragrance industry, we are on a mission to democratize luxury fragrances for the masses. With a commitment to delivering exceptional customer experiences, we have established ourselves as a trusted brand known for quality and reliability.

Scentiment is seeking a visionary and hands-on Marketing Directo r to lead our marketing function across strategy, performance, brand, content, and team management. This role blends analytical rigor with creative thinking, overseeing everything from data-led acquisition to viral brand storytelling and new product launches. The ideal candidate is experienced in scaling modern consumer brands, driving measurable growth, launching products, and inspiring world-class creative work.

Key Responsibilities

• Own the full marketing strategy, balancing short-term performance goals with long-term brand growth.
• Set and manage the marketing budget, allocating spend efficiently across channels and initiatives.
• Serve as a thought partner to leadership, contributing to overall company strategy and vision.

2. Performance Marketing

• Oversee all paid digital channels (Meta, Google, TikTok, affiliates, etc.) to drive customer acquisition and revenue growth.
• Develop, track, and optimize key metrics including CAC, LTV, ROAS, and conversion rates.
• Implement full-funnel growth strategies including retargeting, email / SMS, and CRO.

3. Brand, Creative & Storytelling

• Shape and evolve Scentiment’s brand positioning, identity, and voice.
• Lead the development of standout creative concepts and campaigns that build emotional resonance and cultural relevance.
• Ensure brand consistency and excellence across digital, packaging, and physical experiences.

4. Influencer & Creator Marketing

• Build and scale Scentiment’s influencer marketing strategy across nano, micro, and macro creators.
• Identify high-impact brand ambassadors and partnerships that align with our ethos and values.
• Oversee campaign execution, gifting programs, and performance tracking to maximize ROI and brand affinity.

5. Viral & Cultural Campaigns

• Concept, launch, and amplify viral brand moments across social platforms and digital culture.
• Stay ahead of trends, memes, and cultural movements to keep Scentiment top-of-mind and relevant.
• Collaborate with creative and content teams to produce social-native assets designed for shareability.

6. Product Launches & Go-To-Market Execution

• Lead the marketing strategy for new product launches — from pre-launch campaigns and positioning to launch activations and post-launch performance.
• Partner closely with Product and Operations to build launch timelines, market entry strategies, and internal / external communications.
• Ensure each launch is aligned with customer needs, brand vision, and performance goals.

7. Content & Brand Campaigns

• Lead the strategy and execution of multi-channel campaigns (product launches, brand storytelling, seasonal pushes).
• Guide the content calendar and creative production roadmap across photo, video, copy, and UGC.
• Leverage customer insights, trends, and brand analytics to inform content and campaign development.
• Hire, mentor, and manage a cross-functional marketing team (growth, content, social, design).
• Foster a high-performance, collaborative, and creative team culture.
• Provide ongoing training, feedback, and career development opportunities.

9. Cross-functional Collaboration

• Work closely with Product, Sales, Customer Experience, and Ops to ensure aligned go-to-market execution.
• Support product development and innovation with market insights and consumer feedback.
• Report regularly to leadership on marketing performance, learnings, and priorities.

Qualifications

• 8+ years of progressive marketing experience, with 3+ years in a leadership role.
• Proven success in performance marketing, influencer marketing, product launches , and brand development.
• Strong creative instincts with experience developing and executing viral campaigns .
• Skilled at analyzing data, consumer behavior, and trends to drive strategy.
• Excellent leadership, communication, and project management skills.
• Background in DTC / e-commerce or high-growth consumer brands preferred.
• Passion for fragrance, wellness, or emotionally resonant branding is a plus.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Retail

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Director Marketing • Mississauga, Peel Region, Canada