Marketing Director

Just Bite Me Meals; Edmonton; On-site; CAD 80,000 - 120,000; Full time

Job summary

Just Bite Me Meals, a fast-growing prepared meal company, is seeking a results-driven Director of Marketing in Edmonton. The role involves leading comprehensive marketing strategies across digital, social, and retail channels while ensuring brand growth and performance management. Ideal candidates have a strong background in marketing leadership with good command of relevant marketing tools.

Benefits

Competitive salary + performance incentives

Free meals & team discounts

Fast-moving, supportive environment

Real impact and room to grow

Qualifications

• 5+ years in a marketing leadership role (DTC, food/bev, or health/wellness preferred).
• Experience with performance marketing and organic social growth.
• Strong analytical and management skills.

Responsibilities

• Lead and execute marketing strategy across multiple channels.
• Optimize paid ad channels for performance.
• Manage internal and freelance marketing teams.

Skills

Leadership

Communication

Project Management

Performance Marketing

Social Media Management

Tools

Meta Ads Manager

Google Ads

Shopify

Klaviyo

Job description

About Just Bite Me Meals

Just Bite Me Meals is a fast-growing prepared meal company on a mission to make healthy eating easy, delicious, and accessible. From our storefronts to our delivery service, we’re all about convenience without compromise. We’re expanding across Alberta and looking for a results-driven Director of Marketing to help lead the next phase of growth.

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What You’ll Do

• Lead and execute marketing strategy across digital, social, email, retail, and events

• Own paid ad channels (Meta, Google, YouTube), optimizing for ROAS and CAC

• Oversee content for social media, campaigns, website, and print materials

• Manage internal and freelance marketing team members

• Lead email & SMS campaigns using Klaviyo or similar tools

• Report on key KPIs and optimize campaigns using real-time data

• Work closely with operations and retail teams to support new locations, promotions, and product launches

• Manage influencer, affiliate, and UGC strategies

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What We’re Looking For

• 5+ years in a marketing leadership role (DTC, food/bev, or health/wellness preferred)

• Experience growing brands via performance marketing and organic social

• Strong command of Meta Ads Manager, Google Ads, Shopify, and analytics tools

• Proficiency in email marketing, CRM, and automation

• Comfortable wearing multiple hats in a high-growth, entrepreneurial environment

• Strong leadership, communication, and project management skills

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Bonus Skills

• Franchise or multi-location marketing experience

• TikTok/Instagram Reels growth strategies

• UGC and influencer campaign execution

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Perks

• Competitive salary + performance incentives

• Free meals & team discounts

• Fast-moving, supportive environment

• Real impact and room to grow

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Apply TodaySubmit yo

ur resume and tell us about a campaign you’ve led that made a measurable impact.