Marketing Director

Volunteer Centre of Calgary; Canada; Remote; CAD 80,000 - 100,000; Part time

Job summary

A non-profit organization in Canada is seeking a Marketing Director to lead their marketing and communications strategy. This role involves developing impactful campaigns, overseeing digital engagement, and building community relationships. The ideal candidate has over 5 years of experience in marketing, preferably in the non-profit sector, and strong skills in project management and content creation.

Benefits

Flexible work arrangements

Opportunities for professional growth

Supportive workplace environment

Qualifications

• Minimum 5+ years in marketing or communications, preferably in non-profit.
• Proven success in developing marketing strategies.
• Strong project management and organizational abilities.

Responsibilities

• Lead the development of marketing and brand strategy.
• Oversee content creation for various platforms.
• Guide digital engagement strategies and monitor performance.

Skills

Marketing strategy development

Exceptional writing skills

Project management

Digital marketing tools

Tools

Mailchimp

Canva

Google Analytics

Job description

Location: Anywhere in Canada – RemotePosition Type: Part-time (2-5 hours per week)Reports to: Executive Director / Board of DirectorsAbout UsKaleidoscope is a peer-led mental health organization dedicated to empowering individuals through connection, community, and support. We believe that lived experience is a strength, and we work to create safe spaces for people to share, learn, and thrive. Our programs range from peer support groups to awareness campaigns, education, and advocacy initiatives.We are seeking a Marketing Director who is passionate about mental health, understands the non-profit landscape, and is ready to help amplify our voice, grow our community, and increase the impact of our work.Position OverviewThe Marketing Director will lead the development and execution of Kaleidoscope’s marketing, communications, and brand strategy. This role blends creativity, strategic thinking, and hands-on execution to build awareness, drive engagement, and inspire action. The ideal candidate will balance big-picture vision with the ability to roll up their sleeves and deliver impactful campaigns that resonate with our diverse community of members, donors, and partners.Key ResponsibilitiesStrategic LeadershipDevelop and guide teams to implement a multi-channel marketing strategy aligned with Kaleidoscope’s mission, values, and organizational goals.Lead brand positioning and messaging to ensure a consistent, authentic voice across all platforms.Work closely with marketing leads to align marketing priorities with fundraising, program delivery, and community engagement objectives.Content & CommunicationsOversee creation of compelling content for web, social media, newsletters, and print materials.Write, edit, and review copy for campaigns, press releases, blog posts, and promotional materials.Manage the content calendar to ensure timely, relevant communication.Digital & Social MediaOversee and guide digital engagement strategies, including organic and paid social media, email marketing, and search optimization.Monitor analytics to measure performance, optimize campaigns, and grow online presence.Fundraising & Campaign SupportPartner with teams to create donor communications, impact reports, and fundraising campaign materials.Support event promotion, ticket sales, and sponsorship opportunities through targeted outreach and marketing.Community & Stakeholder EngagementBuild relationships with media, influencers, partner organizations, and community groups to expand Kaleidoscope’s reach.Promote stories of impact that highlight the voices of our members and volunteers while ensuring sensitivity and confidentiality.QualificationsRequired:Minimum 5+ years in marketing, communications, or related field (non-profit experience preferred).Proven success developing and executing marketing strategies and campaigns.Exceptional writing, editing, and storytelling skills.Strong project management and organizational abilities.Familiarity with digital marketing tools (e.g., Mailchimp, Canva, Monday, Google Analytics, Meta Business Suite, Google Ads).Preferred:Experience working in mental health, community services, or social impact sectors.Understanding of trauma-informed and inclusive communication practices.Comfort with both strategic leadership and hands-on implementation.

Why should you volunteer for this opportunity?

A values-driven, supportive workplace that centers lived experience and collaboration.Flexible work arrangements.Opportunities for professional growth and learning.The chance to make a tangible impact in mental health awareness and support.