Marketing Data Analyst

Saskatchewan Roughriders; Regina; On-site; CAD 60,000 - 80,000; Full time

Job summary

A major sports team in Canada is seeking a Marketing Data Analyst who will analyze fan and campaign data to create actionable insights. This role involves supporting marketing strategies, developing fan personas, and tracking campaign performance. The ideal candidate has a Bachelor's degree in Business Analytics and 3-5 years of experience in a related field. Strong skills in data analysis, Excel, and SQL are essential for success. This position is located in Regina, SK.

Benefits

Opportunity to contribute to a major brand

Experience in a fast-paced environment

Qualifications

• 3-5 years experience in a related field/position.
• Demonstrated experience using CRM tools and Marketing Automation Platforms.
• Proficiency in Microsoft Excel and SQL; experience with R or Python is a plus.

Responsibilities

• Analyze fan behaviour and ticket purchases.
• Create and maintain dashboards for ticketing and marketing.
• Evaluate campaign performance using tools like Braze.

Skills

Data analysis

Critical thinking

Communication skills

Detail-oriented

Analytical thinking

Multitasking

Education

Bachelor's degree in Business Analytics, Statistics or related field

Tools

Microsoft Excel

SQL

Tableau

PowerBI

CRM tools

Marketing Automation Platforms

Job description

We’re looking for a data-driven thinker to join our team as a Marketing Data Analyst. In this role, you’ll turn fan, revenue, and marketing campaign data into actionable insights that support marketing, ticketing, partnerships, and fan engagement. You’ll help us better understand our audience, improve fan experiences, and support key business decisions through analysis, reporting, and research.

The Role at a Glance:

Fan & Campaign Analysis

• Analyze fan behaviour, ticket purchases, and campaign results
• Build models to improve segmentation, retention, and purchase prediction
• Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, etc.

Reporting & Insights

• Create and maintain dashboards for ticketing, marketing, partnerships, and retail
• Track key metrics across digital, social, and email campaigns
• Collect data through Rider Programs, Community Events, and Fan Activations
• Evaluate performance to inform strategic improvements

Marketing Automation & Performance

• Evaluate campaign performance using tools like Braze and Emplifi
• Support A/B testing programs to optimize messaging, conversions, and campaign performance
• Track revenue and fan engagement driven by marketing campaigns

Survey & Research Insights

• Lead post-game and seasonal survey efforts
• Turn fan feedback into actionable recommendations

A more detailed job description will be discussed throughout our recruitment process.

What is Required to Be Successful?

• Bachelor’s degree in Business Analytics, Statistics or related field
• Demonstrated experience using CRM tools and Marketing Automation Platforms to build strategic analytics and insights
• 3-5 years experience in related field/position
• Proficiency in Microsoft Excel and SQL; experience with R or Python considered an asset
• Experience with Tableau and/or PowerBI and Microsoft Dynamics CRM; experience with Ticketmaster Archtics considered an asset
• Highly organized, detail oriented, and strong initiative & willingness to multitask effectively
• Critical thinker, able to think both analytically and creatively to provide solution-focused recommendations for internal stakeholders
• Comfortable working in a fast-paced environment with multiple concurrent projects
• Able to work independently with minimal supervision
• Strong communication skills with the ability to turn data into clear, compelling stories and recommendations for stakeholders

What do we commit to you?

• Opportunity to contribute to the success of one of Canada's largest brands and an organization that is a cornerstone of our province and Rider Nation.
• Gain demonstrated immersive experience in a fast-paced organization and team.

Wondering what to expect when working for the Riders?

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our “secret” to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all!).

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.

We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted.

Please note: This role is located in Regina, SK and the successful candidate must either reside locally or be willing to relocate for this role.