Marketing Data Analyst

Themis Solutions Inc.; Burnaby; Hybrid; CAD 80,000 - 109,000; Full time

Job summary

A leading legal tech firm in Metro Vancouver is seeking a Marketing Data Analyst to drive insights and improve marketing ROI. This role involves analyzing performance metrics and collaborating closely with teams to enhance the customer journey. The ideal candidate has 3–5 years of experience in marketing analytics with proficiency in tools like Google Analytics and Salesforce, along with strong communication skills. Offers include a competitive salary and hybrid work options.

Benefits

Competitive salary

Health benefits

Flexible time off

RRSP matching

Counseling benefit

Qualifications

• 3–5 years of experience in marketing analytics, preferably in SaaS.
• Strong ability to analyze complex data sets and translate findings into actionable insights.
• Excellent written and verbal communication skills.

Responsibilities

• Lead setup of website events and analyze traffic using Google Analytics.
• Analyze marketing program performance metrics for optimization.
• Assist in developing attribution models to measure marketing impact.

Skills

Website analytics

Multi-touch attribution

Analytical skills

Communication

Collaboration

Tools

Google Analytics

Looker

Salesforce

Job description

The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel.

As a Marketing Data Analyst, you will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the marketing organization. You will collaborate closely with marketing, product, and web teams to drive data-informed decisions that improve the customer journey and maximize marketing ROI.

What you’ll work on:

Website Analytics: Leading in-depth set up of website events, analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics, Segment, Amplitude similar platforms.

Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.

Attribution Modeling: Assisting in developing and refining marketing attribution models to accurately measure the impact of marketing activities across various channels.

Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time marketing performance.

Collaboration & Insights: Working closely with marketing subteams to assess data needs and provide actionable insights that inform marketing strategies and decisions.

Process Improvement: Contributing to the development and implementation of data collection processes and automation solutions to streamline analysis and reporting workflows

Automation and AI integration

What you bring:

3–5 years of experience in marketing analytics preferably in Saas, with a significant focus on website analytics and multi-touch attribution.

Technical Skills: Proficiency in analytics tools such as Google Analytics, Looker, Salesforce, and other marketing technology platforms.

Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights.

Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels.

Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

Flexible time off policy, with an encouraged 20 days off per year.

RRSP matching and RESP contribution

Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

What your team does:

The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel.

As a Marketing Data Analyst, you will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the marketing organization. You will collaborate closely with marketing, product, and web teams to drive data-informed decisions that improve the customer journey and maximize marketing ROI.

What you’ll work on:

• Website Analytics: Leading in-depth set up of website events, analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics, Segment, Amplitude similar platforms.

• Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.

• Attribution Modeling: Assisting in developing and refining marketing attribution models to accurately measure the impact of marketing activities across various channels.

• Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time marketing performance.

• Collaboration & Insights: Working closely with marketing subteams to assess data needs and provide actionable insights that inform marketing strategies and decisions.

• Process Improvement: Contributing to the development and implementation of data collection processes and automation solutions to streamline analysis and reporting workflows

• Automation and AI integration

What you bring:

• 3–5 years of experience in marketing analytics preferably in Saas, with a significant focus on website analytics and multi-touch attribution.

• Technical Skills: Proficiency in analytics tools such as Google Analytics, Looker, Salesforce, and other marketing technology platforms.

• Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights.

• Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels.

• Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $80,100 to $94,200 to $108,300 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.

* We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated todiversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.

About Clio

At Clio, we are on a mission to transform the legal experience for all. As the world's leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Through the cloud, we believe that we can help create a more inclusive legal community and a more equitable legal system.

This is a historic moment in the growth of legal technology! As the first legal practice management unicorn globally, and one of only a handful of Canadian unicorns, this is only the beginning.

If you’ve ever wanted to do the best work of your career, while having a meaningful impact in the lives of others, then Clio is the place for you.