Marketing Data & AI Analytics Specialist

Motorola Solutions; Toronto; Remote; CAD 80,000 - 90,000; Full time

Job summary

Motorola Solutions is seeking a hybrid Marketing Data & AI Analytics Specialist to bridge traditional BI with AI-driven workflows. You will analyze full-funnel marketing performance across GA4, paid/search, social campaigns, and organic traffic, while building dashboards in Tableau or Looker Studio.

Responsibilities include SQL data pipelines in Redshift, leveraging AI tooling and Python to automate reporting, and collaborating with Campaign Managers, Web Developers, and Sales Operations to

Qualifications

• Bachelor’s degree in a quantitative field (Data Analytics, Business, CS, Marketing)
• 2+ years in marketing analytics, BI, or marketing operations (B2B)
• Strong SQL skills (Redshift, BigQuery, Snowflake)
• Deep knowledge of GA4, GTM, Tableau or Looker Studio, Salesforce
• Experience integrating LLMs/AI into data workflows (Python)

Responsibilities

• Build and maintain dashboards tracking full-funnel performance across channels
• Write and optimize SQL queries to join web analytics with CRM data
• Leverage AI workflows and scripting to automate reporting
• Analyze buyer journey touchpoints and multi-touch attribution
• Collaborate with Campaign Managers, Web Devs and Sales Ops on data tagging and KPI definitions

Skills

SQL proficiency

GA4

GTM

Tableau

Looker Studio

Salesforce CRM

Python

AI tools

Data pipelines

BigQuery

Snowflake

Redshift

Education

Bachelor's degree in Data Analytics / related field

Tools

Redshift

BigQuery

Snowflake

Job description

Company OverviewAt Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.Aperçu de l’entrepriseChez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.Department OverviewThe Market Intelligence function is a dedicated strategic team within the Chief Marketing Organization designed to embed evidence-based insights into our global strategy. This capability serves as the primary engine for identifying emerging market trends and evolving customer needs, ensuring our brand maintains a distinct and resonant value proposition. By synthesizing high-fidelity research, this team optimizes our market positioning and resource allocation to drive long-term, sustainable growth in a dynamic landscape.Job DescriptionWe are looking for a hybrid Marketing Data & AI Analytics Specialist to bridge traditional business intelligence with modern AI-driven workflows. In this role, you will analyze full-funnel marketing performance while actively implementing AI tools, scripting, and automation to streamline data processes, accelerate reporting, and generate actionable insights for our growth teams.Key Responsibilities:Performance & Campaign Analytics:Build and maintain interactive dashboards in Tableau and/or Looker Studio tracking full-funnel performance across GA4, paid search, social campaigns, and organic web traffic.Data Querying & Pipelines:Write, optimize, and execute SQL queries in Redshift to join web performance data with Salesforce opportunity pipelines.AI Analytics & Automation:Leverage Generative AI workflows, prompt engineering, and scripting (Python, AI APIs, Google Apps Script) to automate ad-hoc request triage, clean unstructured campaign data, and draft automated performance summaries.Lead Velocity & Attribution:Analyze buyer journey touchpoints, evaluate multi-touch attribution models, and pinpoint conversion friction points within the lead-to-opportunity funnel.Cross-Functional Alignment:Partner with Campaign Managers, Web Developers, and Sales Operations to ensure data tagging accuracy and standard key performance indicator (KPI) definitions.Qualifications & Experience:Bachelor’s degree in Data Analytics, Business, Computer Science, Marketing, or a related quantitative field.2+ years of experience in marketing analytics, business intelligence, or marketing operations within B2B.Strong hands-on proficiency writing and optimizing complex SQL queries (Redshift, BigQuery, or Snowflake).Deep working knowledge of GA4, Google Tag Manager (GTM), Tableau or Looker Studio, and Salesforce CRM.Demonstrated experience incorporating LLMs and AI tools into data workflows (e.g., AI-assisted code generation, unstructured text processing, automated reporting via Python).Preferred QualificationsExperience in enterprise B2B sales cycles or hybrid web/eCommerce environments.Familiarity with marketing automation platforms (HubSpot).Basic understanding of tag management and data privacy compliance.A proactive mindset with a passion for experimenting with emerging AI tools.#LI-JS3#LI-REMOTETarget Base Salary Range: $80,000 - $90,000 CADConsistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.Basic RequirementsBachelor's Degree AND 2+ years of experience in marketing analytics, business intelligence, or marketing operations within B2BLegal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (PERMANENT RESIDENT/CITIZEN ONLY)Travel RequirementsUnder 10%Relocation ProvidedNonePosition TypeNew GradReferral Payment PlanNoEEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.