Product Marketing Manager, Cameras & Sensors

Motorola Solutions; Vancouver; Sur place; CAD 85 000 - 95 000; Plein temps

Résumé du poste

Motorola Solutions is seeking a Product Marketing Manager to lead the Avigilon Unity cameras and sensors portfolio. You will define go-to-market strategy, messaging, and positioning to raise awareness and adoption, while creating collateral and supporting integrated campaigns.

You will collaborate with product management to educate sales and partners, own launches, and conduct market research to understand buyers. A Bachelor’s degree and 3+ years in product marketing are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• 3+ years of product marketing experience, B2B preferred.
• Legal authorization to work in Canada. (Employer work permit sponsorship not available)

Responsabilités

• Educate sales, partners and end-users on new products and features, and how to position them.
• Create marketing collateral: emails, presentations, videos, web pages, social posts.
• Own product marketing launch activities: project management, content approvals, publishing materials.
• Support integrated marketing campaigns to raise awareness and drive purchases.
• Research competitors and markets to refine target audiences and buyer personas.
• Attend industry events to present products and act as product marketing expert.

Connaissances

Storytelling

Communication

Project management

Organization

Problem solving

Cross-functional teamwork

Formation

Bachelor's degree in Marketing/related field

Description du poste

Company Overview

Company Overview At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Aperçu de l’entreprise Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.

Department Overview

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video and access control portfolios, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco and IndigoVision businesses as a part of the broader Motorola Solutions ecosystem.

Job Description

Motorola Solutions is looking for a dynamic Product Marketing Manager to manage our cameras and sensors portfolio in the Avigilon Unity technology suite. Avigilon Unity is our on-premise video security and access control offering that helps customers protect people, property and places. As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Unity cameras and sensors. This includes bringing new products and features to market, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolio and the VS&A business forward.

Who you are:

• A creative storyteller that can craft compelling marketing content that differentiates your product in the market
• An effective communicator that spans across writing and speaking. You can translate technical product specs into concise benefits that your target audience(s) value
• An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
• Organized, with a high level of initiative, attention of detail and excellent follow-up skills.
• A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
• Comfortable interacting with different levels of management and building cross-functional relationships

What you will be doing:

• Together with the product management team, educate sales, partners and end-users on new products and features, including how to effectively position and sell your products
• Create engaging content for partners and end-users about the value and benefits of your products through emails, presentations, videos, web pages, social media posts and marketing collateral
• Own all product marketing launch activities for your portfolio, including project management, writing and securing approvals of content, and publishing launch materials and communications
• Support the development of integrated marketing campaigns that drive awareness, accelerate purchase decisions, improve customer loyalty and increase sales
• Conduct thorough research on competitors and the market to develop a deeper understanding of your target audiences, industries and buyer personas
• Attend and present your products at industry trade shows and events, representing the company and being the product marketing expert for your portfolio

Qualifications:

• Bachelor's degree, focused in Marketing, Communications, Business or related field preferred
• 3+ years of product marketing experience, B2B preferred
• #LI-JS3 #LI-REMOTE
• Target Base Salary Range: $85,000 - $95,000 CAD Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• Bachelor's Degree AND 2+ years of product marketing experience, B2B preferred
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)

Travel Requirements

10-25%

Relocation

Provided None

Position Type

Experienced

Referral Payment Plan

No

No EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi. Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire. Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe. Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.

Contact

Learn more at www.motorolasolutions.com.