Marketing Coordinator, Go-to-Market Campaigns

Canadian Tire Corporation; Laval; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading retail company in Laval, Quebec, seeks a Marketing Coordinator to support promotional marketing activities. The role entails coordinating projects, managing digital campaigns, and ensuring effective communication across teams. Candidates should have a degree in marketing communications and 1-2 years in a similar role. Bilingual proficiency in French and English is required. Join a vibrant team dedicated to a culture of diversity and inclusion.

Qualifications

• 1-2 years of experience in marketing coordination or administrative support.
• Experience in the retail sector is an asset.
• Ability to manage multiple projects in a dynamic setting.

Responsibilities

• Coordinate digital marketing campaigns and promotional newsletters.
• Review and adapt promotional messaging for various channels.
• Collaborate on the production of digital flyers.

Skills

Attention to detail

Bilingualism

Project management

Excellent communication skills

Proficiency in office tools

Education

Undergraduate degree in marketing communications or related field

Tools

Excel

PowerPoint

Outlook

Job description

What you'll do

Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Coordinator plays a key role in supporting the operational activities of the promotional marketing team. They are responsible for coordinating multiple projects, validating and following up on activities related to digital campaigns, flyers, newsletters, in-store signage, and more. They work closely with members of the marketing team, external agencies, and internal departments to ensure campaign consistency and flawless market execution.

• Coordinate digital campaigns, promotional newsletters, and in-store signage. Act as project lead for various communication channels, from the creative brief to all campaign's assets and go-to-market execution. Ensure the approval process and final delivery of campaigns are completed.
• Contribute to promotional communications, including writing newsletters and validating legal copy. Review and adapt promotional messaging while ensuring its distribution to internal teams and franchisees.
• Present campaigns during executive approval meetings and alignment sessions with various internal teams (marketing, buying, operations, etc.). Serve as a liaison between the marketing department and internal stakeholders or external partners.
• Collaborate on the production of digital flyers. Prepare flyer schedules in both French and English for online publication. Validate the accuracy of commercial information (descriptions, pricing, visuals) and ensure timely delivery to the external partner.
• Coordinate in-store promotional signage, from the creative brief to proof validation, through to final delivery to the relevant teams.
• Oversee in-store TV broadcasting and communications to merchants. Act as the link between the broadcasting partner and the promotional team. Write and send monthly promotional communications to merchants.

What you bring

• Undergraduate degree in marketing communications, business administration, or a related field
• Minimum of 1 to 2 years of experience in a coordination or administrative support role in marketing
• Experience in the retail sector, an asset.
• Strong attention to detail and accuracy
• Ability to quickly adapt to change and work in an agile, solution-oriented environment
• Ability to manage multiple projects simultaneously in a dynamic setting
• Proficiency with office tools (Excel, PowerPoint, Outlook)
• Excellent written and verbal communication skills in French
• Bilingualism (French and English, spoken and written)
• Ability to work under pressure and manage multiple priorities
• Team spirit, autonomy, and strong organizational skills
• Strong interest in sports, physical activity, and the outdoors (an asset)

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About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Expertsis headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate towork with an experienced team that will welcome you.We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.