Marketing Coordinator, Channel Strategy

Scene+; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An innovative company is seeking a Marketing Coordinator to drive impactful campaigns for a leading loyalty program. This role emphasizes data-driven strategies, creativity, and collaboration across teams to enhance member experiences. With the opportunity to work with industry giants, you will play a crucial role in shaping communications that resonate with millions. Join a dynamic team where your contributions will directly impact the success of a nationally recognized brand, fostering growth and professional development in a vibrant, inclusive environment.

Benefits

Flexible working hours

Professional development opportunities

Collaborative work environment

Diversity and inclusion initiatives

Qualifications

• Experience in designing and executing channel marketing initiatives.
• Strong analytical skills to derive insights from data.

Responsibilities

• Develop and execute data-driven marketing strategies.
• Collaborate with cross-functional teams to align on campaign objectives.

Skills

CRM Tools

Data Analysis

Project Coordination

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Excel

SQL

Job description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Senior Manager, Marketing CRM, we are looking for a Marketing Coordinator, Channel Strategy who is analytical, detail-focused, and thrives in a fast-paced, performance-driven environment. At any given time, you will manage multiple data-driven campaigns at various stages, using insights to guide decisions, coordinate deliverables, integrate feedback, and ensure consistent execution from brief through to launch. This role offers the opportunity to shape impactful, insight-led communications that reach millions of members and drive measurable outcomes for partners across banking, grocery, entertainment, travel, and retail.

This is a hybrid role, working five days over a two-week period in the office.

What's in it for you:

Ownership. Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you help execute will have tangible results across the enterprise, helping to shape the member experience and drive partner success.

Impact. You will be empowered to drive improvements across channel performance, campaign execution, and operational processes. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.

Growth. With industry giants in banking, grocery, and entertainment as our owners, and partners across categories such as dining, travel, and retail, this role offers unmatched exposure to a wide spectrum of sectors. You will be part of a future-forward team that values authenticity, embraces new ideas, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

As our new Marketing Coordinator, Channel Strategy, you will:

• Develop and execute marketing strategies. You will leverage data insights, competitive intelligence, and partner knowledge to develop comprehensive channel marketing strategies designed to deliver Scene+ and partner objectives. You will incorporate Scene+’s robust MarTech stack to enhance and scale your strategies, ensuring campaigns are both creative and high-performing.
• Think creatively. You will bring fresh ideas and enthusiasm to engage members in new and unexpected ways. You will identify opportunities to stand out through compelling communication experiences that increase awareness and drive participation in the program.
• Collaborate cross-functionally. You will partner with the Marketing Partnerships team to align on objectives and requirements and secure buy-in on strategies and creative direction. You will act as the hub of the marketing process, working closely with the partnerships, creative, data, and execution teams to ensure alignment and execution across all touchpoints.
• Drive campaign performance and optimization. You will build and deploy multi-channel communications across email, push notifications, landing pages, social media, web/app content, SMS, and other tactics. You will support campaign scheduling, testing, tagging, reporting, and QA. Post-campaign, you will be responsible for pulling channel-level metrics, identifying what worked and what did not, and contributing insights to the broader post-campaign analysis shared at a bi-weekly team meeting.

You bring:

• The experience. You have supported the design, development and deployment of innovative and personalized channel marketing initiatives. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
• The focus. You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals.
• The technical skills. You have experience with CRM tools such as Salesforce Marketing Cloud or equivalent platforms. You are familiar with Excel and SQL and can confidently pull and analyze data and draw insights to make recommendations. You understand email and push notification best practices and apply a rigorous Quality Assurance process to all campaign elements.
• The project coordination skills. You have experience managing the execution of marketing campaigns or related projects from end to end. You are highly organized, responsive, and able to balance multiple priorities and deadlines. You have a strong attention to detail and can manage deliverables across simultaneous initiatives.
• The interpersonal skills. You are collaborative, adaptable, and relationship-driven. You have excellent written and verbal communication skills and can confidently present your ideas to stakeholders at all levels. You can explain technical information in a clear, accessible way, and act as a trusted partner across teams.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Manager, Lifecycle Marketing.
• An interview with the Sr. Manager, Member Experience and a Manager, Channel Strategy to discuss how your experience aligns with the needs of the team and our partners.
• An interview with a member of the senior leadership team and another Manager, Channel Strategy to learn more about our cross-collaborative work and campaign strategies.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at [e-mail] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

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