Overview
Marketing Coordinator – Calgary Custom Concepts. This role is remote, with company headquarters in Calgary, Alberta, Canada.
As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels. You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.
The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.
The Six Non-Negotiables of This Role Are
- Copywriting: You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
- Being tech-savvy: You don’t need to be a technical expert, but you must be tech-savvy and able to quickly learn how to use new marketing tools and technologies. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
- Leadership potential: Initially, you’ll be our only in-house marketing person, but as you hit goals, this role is expected to morph into a marketing team leader role where you will manage a team.
- Project management: Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
- Being teachable and coachable: There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
- Being a self-starter: Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.
Perks of The Job
- This is a completely remote position, so you’ll have the ability to create your own schedule within working hours, 8-5p MST.
- Gain management and marketing experience.
- This role starts at 10 hours per week with the potential for full-time after an initial period.
- Hourly rate of $30-$35 CAD.
Skills Needed / Day-to-Day Tasks and Responsibilities
- Developing and executing email marketing campaigns and managing a CRM: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
- Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
- Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
- Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company’s social media presence, including creating and posting content, responding to comments, and monitoring metrics.
- Writing and editing marketing copy for various channels such as social media, email, and website content.
- Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities and performance of campaigns, including website traffic, leads, and engagement.
- Creating and managing project timelines to ensure campaigns are completed on time.
- Managing the company’s website (WordPress), including updating content, ensuring functionality, and improving performance.
- Coordinating with other departments and partners to align marketing initiatives with overall business objectives.
The application deadline is Oct 20, 2025.