Marketing Coordinator

Shake Shack Canada; Toronto; On-site; CAD 42,000 - 62,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Spending account

Professional development program

Cross-discipline experience

Dynamic and fun office culture

Exclusive portfolio perks

Job summary

Shake Shack Canada is seeking a driven Marketing Coordinator to craft compelling content and manage our social presence. You’ll shoot, edit, and publish content from Shacks, events, and community moments, building a vibrant online community that aligns with our brand values.

You’ll collaborate with marketing to ensure consistency, monitor content performance, and respond to audience questions with warmth. A fast-paced, hands-on role offers growth across disciplines and events.

Qualifications

• 2+ years of experience at a similarly sized, fast-paced business.
• Proven experience creating content for social media, ideally within lifestyle, food, or consumer brands.
• Strong content creation skills across photography, video, and editing (CapCut, Premiere, Final Cut, or similar), with a portfolio or content samples to share.
• A sharp eye for design, aesthetics, and visual storytelling, with the ability to create a cohesive look and feel.
• A self-starter mindset with a track record of taking initiative, owning outcomes, and going the extra mile.
• Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, or writing an email newsletter)
• Ability to identify and track relevant content and community metrics.
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics platforms, including Canva, Adobe (Photoshop, Illustrator), Sprout Social, and Klaviyo
• Strong attention to detail and the ability to juggle multiple priorities at once
• Strong relationship-building and customer service skills
• Degree in Marketing, Communications, or a related field
• Bonus: Graphic design, motion graphics, or web design skills

Responsibilities

• Concept, shoot, and edit original content across social channels (TikTok, Instagram, etc.).
• Capture in-the-moment content at Shacks, events, and activations.
• Build, manage, and deliver against a social content calendar.
• Set and execute social campaigns aligning with broader marketing strategies.
• Stay on top of trends and translate into on-brand ideas.
• Respond to comments and guest queries in a timely, on-brand manner.
• Monitor content performance and feedback to sharpen future with insights.
• Collaborate with guest hospitality team to handle inquiries via email with warmth.
• Support events to build community and brand awareness.
• Partner with marketing teams to ensure brand consistency across touchpoints.
• Liaise with cross-functional departments for updates.
• Build relationships with audience, guests, influencers, and media partners.

Skills

Social media content creation

Photography & video editing

Storytelling & brand voice

Community engagement

Project management

Fast-paced work

Analytical thinking

Communication skills

Education

Bachelor's in Marketing/Communications or related field

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Adobe Photoshop

Adobe Illustrator

Sprout Social

Klaviyo

Job description

Shake Shack Canada is looking for a naturally curious, culturally savvy storyteller and content creator who is eager to roll up their sleeves and help shape one of the most exciting food service brands in the country. As Marketing Coordinator, you'll be a key voice of our brand, responsible for creating scroll-stopping content and building a vibrant, engaged community across our growing footprint.

This is a high-output, hands-on content role on a small, ambitious team. We're looking for a true self-starter who thrives in a fast-paced environment, anticipates what's needed before being asked, and is genuinely excited to go above and beyond to bring big ideas to life. You'll be capturing moments at our Shacks, in the kitchen, at events, and out in the community, then turning them into content that resonates online. From shooting and editing on the fly to building out a thoughtful content calendar, you'll own how our brand shows up day-to-day.

The ideal candidate is hungry to learn, deeply proactive, and brings a creative, can-do mindset to everything they touch. You're equal parts strategic and scrappy, comfortable jumping behind a camera, juggling multiple workstreams, and partnering closely with our marketing team to ensure every piece of content aligns with Shake Shack's brand values and business objectives.

Key Responsibilities:

• Concept, shoot, and edit original content (photo, video, and graphics) across our social media channels, including TikTok, Instagram, and emerging platforms
• Capture in-the-moment content at Shacks, events, and partner activations, often on the fly and in real time
• Build, manage, and deliver against a social media content calendar that balances brand storytelling, trends, and tentpole moments
• Set and execute social media and communications campaigns that align with broader marketing strategies
• Stay on top of cultural moments, platform trends, and emerging formats, and translate them into smart, on-brand content ideas
• Respond to comments and guest queries in a timely, on-brand manner
• Monitor and report on content performance, feedback, and online reviews, using insights to sharpen what comes next
• Manage and respond to guest hospitality inquiries via email in partnership with the guest hospitality team, delivering warm and timely communication
• Help organize and show up for events that build community and boost brand awareness
• Partner with marketing and cross-functional teams to ensure brand consistency across every touchpoint
• Liaise with cross-functional departments to stay current on company updates and changes
• Build relationships with our audience, potential guests, industry professionals, influencers, and media partners

Skills and Qualifications:

• 2+ years of experience at a similarly sized, fast-paced business
• Proven experience creating content for social media, ideally within lifestyle, food, or consumer brands
• Strong content creation skills across photography, video, and editing (CapCut, Premiere, Final Cut, or similar), with a portfolio or content samples to share
• A sharp eye for design, aesthetics, and visual storytelling, with the ability to create a cohesive look and feel
• A self-starter mindset with a track record of taking initiative, owning outcomes, and going the extra mile
• Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, or writing an email newsletter)
• Ability to identify and track relevant content and community metrics
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics platforms, including Canva, Adobe (Photoshop, Illustrator), Sprout Social, and Klaviyo
• Strong attention to detail and the ability to juggle multiple priorities at once
• Strong relationship-building and customer service skills
• Degree in Marketing, Communications, or a related field
• Bonus: Graphic design, motion graphics, or web design skills

What we offer:

• Competitive compensation, including comprehensive benefits, spending account and professional development program.
• Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
• Dynamic and fun office culture with colleagues who share the same core values.
• Exclusive perks from our portfolio companies, including restaurants and fitness studios.

About Shake Shack Canada

Formed in 2024, Shake Shack Canada is a partnership between Harlo Entertainment Inc and Osmington Inc., both Toronto-based private investment companies who prioritize innovation, value creation and delivering exceptional experiences. Shake Shack is known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good, from its premium ingredients and employee development, to its inspiring designs and deep community investment.

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race,

color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual

orientation, gender expression, medical condition, genetic information, marital, military

and veteran status.