Marketing Coordinator

Living Beauty Inc.; Toronto; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

A rapidly growing beauty distribution company seeks a Marketing Coordinator to support both B2B and D2C operations. Ideal candidates are creative, organized, and digitally savvy, with 1-3 years of marketing experience and a Bachelor's degree. You'll manage email campaigns, optimize content for Shopify, and analyze marketing KPIs, all while contributing to exciting product launches and brand initiatives. Join a collaborative environment in an industry bursting with potential.

Benefits

Collaborative, entrepreneurial environment

Exposure to both B2B and D2C sides of the business

Beautiful workspace in flagship store and spa

Qualifications

• 1–3 years of experience in marketing, e-commerce, or retail.
• Bonus: experience in luxury or niche beauty brands.

Responsibilities

• Support day-to-day marketing operations for both B2B and D2C.
• Coordinate and execute email campaigns (Klaviyo or similar).
• Update and optimize content across Shopify.

Skills

Organizational skills

Attention to detail

Digital marketing

Creative execution

Strategic thinking

Communication

Education

Bachelor's degree in business administration, marketing, communications, or related field

Tools

Canva

Adobe Creative Suite

Shopify

Klaviyo

Meta Ads Manager

Job description

Marketing Coordinator – B2B & D2C

Location:Toronto, ON (Hybrid)

Company:Living Beauty Inc.

About Living Beauty Inc.

Living Beauty Inc. is Canada’s go-to distributor for curated, high-performance skincare and beauty brands. Since 2015, we’ve built a trusted wholesale network of top spas, clinics, and retailers across the country, representing leading international brands such as Biologique Recherche and Manucurist.

In 2025, we expanded into direct-to-consumer with the launch ofLiving Beauty, our flagship retail and spa destination in Toronto. Our D2C channel combines an expert-led shopping experience with a growing e-commerce platform, offering our curated skincare selection and advanced treatments to a broader audience.

At the core of everything we do: meaningful education, expert curation, and beauty that really works.

About the Role

We’re looking for aMarketing Coordinatorto support both the B2B and D2C sides of our growing business. This is a hybrid role perfect for a creative, organized, and digitally-savvy marketer with a passion for skincare and beauty.

The ideal candidate understands how to move between creative execution and strategic thinking, whether it’s building an email campaign for spa clients, prepping a new product launch for e-comm, or updating Shopify with branded visuals.

Key Responsibilities

• Support day-to-day marketing operations for both B2B and D2C
• Coordinate and execute email campaigns (Klaviyo or similar)
• Assist with social content planning, briefing, and scheduling
• Update and optimize content across Shopify, including landing pages, product pages, and banners
• Prepare marketing assets for product launches, education, events, and seasonal campaigns
• Support the creation of training tools, sales materials, and printed collateral for wholesale clients
• Assist with influencer gifting, PR coordination, and digital advertising campaigns
• Analyze and report on basic marketing KPIs (email performance, website traffic, etc.)
• Work cross-functionally with design, e-commerce, and sales teams

Who You Are

• 1–3 years of experience in marketing, e-commerce, or retail
• Bachelor's degree in business administration, marketing, communications, or a related field
• Comfortable using tools like Canva, Adobe Creative Suite, Shopify, Klaviyo, Meta Ads Manager
• Strong organizational skills and attention to detail
• Ability to work in a fast-paced environment and juggle multiple priorities
• Passionate about beauty and skincare
• Bonus: experience in luxury or niche beauty brands, or working with both B2B and D2C models

Why Join Us

• A fast-growing company with a strong reputation and big plans
• A beautiful workspace in our flagship store and spa
• A collaborative, entrepreneurial environment with room to grow
• Exposure to both sides of the beauty business: professional + consumer

To apply, please send your resume and a short note on why this role excites you. We can’t wait to meet you.

The Principle Brands is an equal opportunity employer; should you require any type of accommodation, please let us know. We thank all applicants for their interest, but only those selected for interview will be contacted.