Marketing Coordinator

Computer Generated Solutions Canada; Saint John; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading learning solutions provider in Saint John, New Brunswick is seeking a Marketing Specialist to drive global marketing campaigns, support client outreach, and analyze campaign data. The ideal candidate has a Bachelor’s degree and at least 5 years of relevant marketing experience. This role emphasizes creativity, effective communication, and proficiency in marketing automation tools. Competitive compensation and opportunities for professional growth are offered.

Qualifications

• Strong creative skills to engage target audiences through digital campaigns.
• Ability to monitor campaign performance and analyze data.
• Experience in crafting marketing collateral in various formats.

Responsibilities

• Drive global marketing campaigns across various channels.
• Support clients and partners through direct outreach.
• Collaborate with global teams on content and communication plans.

Skills

Strong knowledge of marketing automation concepts

Excellent verbal and written communication with teams and clients

Understanding of branding and its significance

Ability to develop and manage marketing and communications plans

Experience in content marketing strategy and execution

Effective problem-solving skills

Education

Bachelor’s degree, College Diploma, or equivalent work experience

Proven marketing knowledge

Tools

Adobe

Canva

Marketing automation tools

Job description

We provide custom learning solutions, channel partner enablement services and applications development. Since 1984, CGS has been delivering expert cross-industry solutions across multiple platforms. To learn more about us, visit www.cgsinc.com

Key Roles and Responsibilities

In this role, you’ll drive global marketing campaigns across channels like advertising, webinars, and virtual events. You’ll support clients and partners through direct outreach, craft scripts and templates for campaigns, and create sales collateral in digital and print formats. Key duties include monitoring campaign performance, analyzing data to inform strategy, and collaborating with global teams on content and communication plans. You\'ll simplify technical information for business audiences, design internal communications, and work with leadership to develop strategic presentations. Additionally, you\'ll partner with external agencies to expand client marketing efforts.

Qualifications

• Bachelor’s degree, College Diploma, or equivalent work experience (5 years).
• Proven marketing knowledge, particularly within industry.
• Highly creative with knowledge of identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing automation tools.
• Knowledge of creative tools (Adobe, Canva, etc.).

Key Skills

• Strong knowledge of marketing automation concepts.
• Excellent verbal and written communication with teams and clients.
• Understanding of branding and its significance.
• Ability to develop and manage marketing and communications plans.
• Experience in content marketing strategy and execution.
• Measure marketing outcomes and link to revenue.
• Seek ways to improve ROI.
• Effective problem-solving skills.
• Work independently with minimal supervision.