Marketing Coordinator

Sportball; Saint-Hyacinthe; On-site; CAD 40,000 - 60,000; Full time

Job summary

Sportball, a leader in youth sports education, is seeking a Marketing Coordinator. This role involves supporting the Head of Marketing, executing brand initiatives, and collaborating with franchisees. Ideal candidates are enthusiastic team players with 1-3 years of marketing experience and a passion for sports and active living.

Qualifications

• 1-3 years' experience in marketing/brand management or agency work.
• Excellent written and verbal communication skills in English; French is an asset.
• Ability to manage multiple priorities effectively.

Responsibilities

• Support the Head of Marketing in executing brand initiatives.
• Assist in campaign development, content creation, and budget oversight.
• Provide franchisees with marketing resources and tools.

Skills

Written communication

Verbal communication

Creativity

Data analysis

Brand management

Education

Bachelor’s degree or equivalent experience

Job description

Sportball – spark a lifelong passion for staying active

Since 1995, Sportball has been a leader in teaching kids the FUNdamentals of sports. With over 60,000 participants annually across three countries, Sportball’s impact on physical literacy and confidence in play continues to grow. Alongside our Franchise Partners, Sportball is proud to be recognized as a leader in childhood development through sports.

About the opportunity :

Sportball, North America’s leading franchisor of youth organized multi-sport programs, is seeking an emerging marketing professional to join us. As a Marketing Coordinator, you will support the Head of Marketing in executing the brand vision and go-to-market strategy, collaborating closely with leadership and franchisees to bring ideas to life. This role offers a blend of strategy, execution, and creativity within a small, entrepreneurial team, shaping the future of a mission-driven, international brand with a vibrant community culture.

Position requirements :

• Bachelor’s degree or equivalent experience
• 1-3 years' experience in marketing/brand management or agency work
• Excellent written and verbal communication skills in English; French is an asset
• Ability to manage multiple priorities effectively
• A passion for sports and active living — we practice what we preach!

Who you are :

• You resonate with our brand, living it daily — enthusiastic, team-oriented, passionate about youth development and sports. You understand our values and are excited to help bring our vision to life.
• Learning new skills excites you. You’re resourceful, know when to ask for help, and enjoy adding value with available tools.
• You have a natural flair for creativity, good design instincts, and a steady stream of fresh ideas. You excel at creating content that connects emotionally and intellectually with our audience. Strong communication and creative writing skills are essential.
• You’re curious about how your ideas perform in real life, enjoying data analysis to uncover insights that inform impactful marketing strategies.
• You have relevant marketing experience (1-3 years) and a strong desire to learn and grow.

Responsibilities :

• Act as a steward of Sportball’s brand, ensuring consistency across all markets.
• Assist the Head of Marketing with planning and executing brand initiatives, including campaign development, marketing calendar management, content creation (email, social media, blogs, website), managing freelance partners, website updates, coordinating brand collaborations, managing marketing assets, measuring campaign performance, and budget oversight.
• Provide franchisees with access to marketing resources, tools, and guidance to support their local growth.
• Support marketing efforts for Sportball’s corporate locations (GTA & Calgary), including planning, executing, and measuring campaigns to meet growth objectives.
• Collaborate with the franchisor marketing team to share assets, strategies, and insights to strengthen overall marketing efforts.

The fine print :

• PLEASE READ BEFORE APPLYING

Send your cover letter and resume via email. Failure to do so may result in your application being overlooked. Only successful candidates will be contacted.

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