Marketing Coordinator

RELX; Montreal; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Marketing Coordinator, where you'll play a crucial role in crafting and executing innovative marketing campaigns. This position offers the opportunity to utilize cutting-edge AI tools to enhance your marketing strategies and drive engagement. Collaborate with talented teams to implement high-impact initiatives that align with brand messaging and organizational goals. With a focus on work-life balance, this role provides various benefits to support your well-being and career growth. If you're passionate about marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

Health plan benefits

Employee Assistance Program

Retirement Benefits

Various Leave Programs

Educational Assistance

Disability Insurance

Paid Vacation

Volunteer Leave

Qualifications

• 2+ years of experience in marketing roles with a focus on demand generation.
• Strong understanding of email marketing and campaign optimization.

Responsibilities

• Design and optimize marketing campaigns to support product goals.
• Leverage CRM tools to drive lead generation and conversion.

Skills

Marketing Demand Generation

Email Campaigns

Data Analysis

CRM Tools (Pardot, Salesforce)

Social Media Strategy

A/B Testing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Salesforce

Pardot

Job description

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the role

LexisNexis Canada is looking for a Marketing Coordinator. this person will play a pivotal role in designing, implementing, and optimizing marketing campaigns to support segment Marketing Managers and the organization’s products and services. The ideal candidate is proficient with using AI tools to enhance marketing efforts when needed and proactively assists the marketing team and segment managers to produce high-impact email campaigns that drive engagement and leads. By leveraging data-driven insights and clear, actionable feedback, the coordinator ensures seamless execution of initiatives, alignment with brand messaging, and measurable success against organizational goals.

Responsibilities:

• Good overall understanding of marketing demand generation programs from an executional perspective to support the organization's products, services, and market sector

• Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services

• Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams

• Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)

• Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics

• Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort

• Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)

• Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads

• Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years related work experience

• Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth

• Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

• Able to follow set instructions and processes to complete work

• Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions

Work in a way that works for you

We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits

• Employee Assistance Program

• Retirement Benefits

• Various Leave Programs

• Educational Assistance

• Disability, Life and Accidental Death Insurance

• Paid Vacation

• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

This role is for an existing vacancy.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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