marketing coordinator

Job Responsibilities

• Develop all kinds of events for publicity, fundraising, and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, and website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Assist in the preparation of brochures, reports, newsletters, and other material
• Co-ordinate special publicity events and promotions
• Gather, research, and prepare communications material
• Initiate and maintain contact with the media
• Develop a portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce, and website promotions
• Develop marketing strategies
• Write and edit press releases, newsletters, and communications materials

Supervision

Computer and Technology Knowledge

• Adobe Experience Manager (AEM)
• Excel Visual Basic for Applications (VBA)
• Final Cut Pro
• Internet of Things (IoT)
• MS Office
• MS Outlook
• MS Windows
• Adobe Illustrator
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Tablet computer
• Google Drive
• Keynote
• LinkedIn
• MailChimp
• Electronic mail
• Desktop publishing software
• Simply Accounting
• WordPress

Area of Specialization

• Communications
• Digital media

Work Conditions and Physical Capabilities