Overview
The Marketing Coordinator will support marketing initiatives with support and ownership of our sample coordination program. In this role, they will contribute to marketing collaterals, events, cross-department projects, while also ensuring that our customers, brokers and sales team receive timely, professional and branded samples that showcase and highlight our products.
Marketing Support
- Draft, design, edit, and manage marketing collaterals (sell sheets, brochures, digital ads)
- Support distribution of marketing collateral to customers and brokers
- Update product information such as packaging, product descriptions in marketing portals and database
- Consolidate and finesse PowerPoint presentation decks
- Ensure accuracy and consistency of messaging across accounts and channels
- Act as a second set of eyes for packaging review and approvals to ensure final sign-off
- All other administrative tasks as required
Sample Coordination
- Process and track daily sample requests from sales, brokers, and customers
- Assemble and brand sample kits with correct labels, inserts, and packaging
- Coordinate with Marketing and Sales to prepare mock-ups for presentations
- Monitor and replenish sample inventory; anticipate upcoming needs
- Arrange courier shipments and confirm timely delivery for customer meetings and trade shows
Customer/Product Complaint Management
- Record and maintain product complaint logs for reporting and process improvement
- Collaborate with CS/QA/OPPS to resolve product or delivery issues
- Draft professional responses to customers and document resolutions
Cross Department Coordination
- Act as liaison between Marketing, Sales, Production, and Logistics
- Ensure artwork and packaging approvals are properly routed and signed off
Data & Reporting
- Compile monthly/quarterly reports on sample requests and costs
- Track sample budgets and highlight variances
- Analyze data to identify trends, top SKUs, and customer needs
Event Support
- Track sample budgets and highlight variances
- Analyze data to identify trends, top SKUs, and customer needs
Soft Skills
- Creativity & Initiative: Brings fresh ideas for marketing initiatives, presentations, and event execution; takes proactive ownership of projects and seeks opportunities to add value
- Marketing Mindset: Understands branding, customer engagement, and the importance of aligning all materials and presentations with company standards
- Communication: Communicates clearly and persuasively in both written and oral form; adapts messaging to suit customers, brokers, and internal teams
- Attention to Detail/Quality Control: Ensures accuracy and consistency in samples, presentations, and marketing collateral
- Adaptability: Adjusts quickly to shifting priorities, deadlines, and unexpected challenges; thrives in a dynamic environment
- Interpersonal Skills: Builds positive relationships with team members, brokers, and customers; maintains professionalism and demonstrates openness to learning
- Planning & Organization: Prioritizes tasks effectively, manages multiple projects simultaneously, and maintains an organized workflow in a fast-paced environment
- Problem Solving: Identifies issues quickly, proposes solutions, and escalates when necessary
- Dependability: Reliable in attendance and execution; follows through on commitments, responds to feedback, and supports team and company goals
Education/Experience
- Degree or diploma in Marketing, Communications, or a related field (or equivalent experience)
- Minimum 1-2 years of experience in marketing coordination, sales support, or a related role
- Strong proficiency in Microsoft Office Suite (Word, PowerPoint, Excel); experience with design software (e.g., Canva or Adobe Illustrator) is an asset
- Solid understanding of marketing fundamentals and sales support functions
- Strong organizational and time-management skills to handle competing deadlines
- Must be able to read, write, and communicate effectively in English
- Must have reliable transportation
- Ability to stand, walk, and move samples or materials during events/trade shows; able to lift up to 10 lbs
Working Conditions
- Must be comfortable walking or standing for extended periods during sample prep, trade shows, or customer events
- Occasional travel may be required for trade shows, events, or customer meetings