Marketing & Content Specialist

Warroom Inc.; Vancouver; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A specialized marketing agency located in Vancouver is seeking a highly motivated Marketing & Content Specialist. This hybrid role involves executing integrated marketing campaigns, managing social media, and collaborating across teams to drive business growth. Ideal candidates have 3-4 years of marketing experience, strong writing skills, and familiarity with HubSpot. Competitive benefits including paid vacation and health coverage are offered.

Benefits

3 weeks of annual paid vacation

Extended Health and Dental benefits

Retirement savings matching

Qualifications

• 3-4 years of experience in marketing, preferably in a B2B setting.
• Strong organizational and project management skills.
• Able to thrive in fast-paced environments.

Responsibilities

• Execute integrated marketing campaigns across multiple channels.
• Manage and grow social media engagement.
• Assist with event marketing logistics.

Skills

Experience in marketing

Strong writing skills

Understanding of KPIs

Project management

Social media expertise

Tools

HubSpot

Google Analytics

Monday.com

Job description

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying.It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is seeking a highly motivated and hands-on Marketing & Content Specialist to join our growing team and play a critical role in driving business growth through impactful marketing initiatives.

Reporting to the Marketing Manager , you will be instrumental in executing integrated marketing campaigns that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, execution-focused role ideal for someone who thrives on variety, can manage multiple priorities with minimal oversight, and takes initiative to continuously improve strategies.

You’ll collaborate cross-functionally with design, sales, performance, and accounts teams to bring digital strategies to life. From crafting compelling outreach and content strategies to organizing events and optimizing HubSpot workflows, your work will directly support pipeline generation and campaign performance. This is an opportunity to take ownership of meaningful projects, contribute creatively, and gain exposure to all parts of the marketing funnel, including CRM automation, outbound prospecting, and inbound lead nurturing.

Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.

What You’ll Be Doing

Campaign Execution & Management

• Support the planning, execution, and reporting of integrated marketing campaigns across email, social, web, and events
• Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
• Coordinate with the design team to bring creative assets to life across touchpoints

Content Creation & Management

• Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.
• Conduct research and draft copy for outreach sequences, drip campaigns, newsletters, and case studies
• Maintain content calendars and ensure alignment with broader campaign timelines
• Oversee website updates, ensuring an optimized user experience
• Create and submit award entries in collaboration with our PR consultant
• Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
• Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
• Track and analyze website traffic, impressions, and engagement metrics.
• Work in HubSpot to manage workflows, lead segmentation, and email automation
• Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager

Marketing Operations & Strategy Support

• Support both inbound and outbound marketing initiatives , helping craft and execute campaigns that generate and nurture leads across the funnel
• Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications
• Help plan and execute guerilla marketing campaigns and other high-impact, creative brand activations
• Coordinate sponsorship opportunities , including research, outreach, negotiation support, and execution in alignment with campaign objectives
  Collaborate with internal teams on advertising strategies , campaign optimization, and content development (emails, landing pages, social, etc.)

How Your Impact Will Be Measured

This role is accountable for driving measurable outcomes across campaigns and event marketin g.Success will be evaluated based on:

• MQLs generated from marketing campaigns
• Pre- and post-event engagement rate (e.g. email opens, click-throughs, landing page engagement from invited or captured leads)
• Net-new leads captured via event marketing workflows
• Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)

Skills + Experience

• 3-4 years of experience in marketing, preferably in a B2B or agency setting
• Experience with HubSpot
• Familiarity with Monday.com or similar project management tools
• Experience with event marketing or lead generation strategies.
• Strong writing skills with a sharp eye for detail and brand voice
• A data-first mindset with an understanding of KPIs and performance marketing
• Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
• Experience with CMS platforms (like WordPress) and Google Analytics
• Strong organizational and project management skills
• Able to thrive in fast-paced environments where you constantly wear different hats
• Resourceful, not afraid to make decisions, and you find the answers you need to get the job done
• Entrepreneurial at heart and not afraid to share your ideas

Bonus Points

• AI experience is an asset

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

️ 3 weeks of annual paid vacation with tenure increases

Extended Health and Dental benefits + Wellness spending account

Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

The pay range for this role is: