marketing consultant - market research

Experience: 1 year to less than 2 years

Work Setting:

• Private company, corporation or industry

Tasks:

• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Recruit and hire staff
• Respond to enquiries from members of the business community concerning development opportunities
• Provide advice on procedures and requirements for government approval of development proposals
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct online marketing, E-commerce and website promotions

Computer and Technology Knowledge:

• MS Office
• MS Outlook
• MS Windows
• Adobe Illustrator
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet

Area of Specialization:

• Interactive/new media
• Project management
• Digital media

Work Conditions and Physical Capabilities: