marketing consultant - market research

Executive Diamond Services Ltd; Calgary; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading company in communications is seeking a skilled strategist to develop and implement communication strategies, prepare various materials, and conduct key marketing research. The ideal candidate will have a certificate in relevant studies and a proven track record in similar roles, contributing to significant environmental outcomes.

Qualifications

• Experience from 1 to less than 2 years in related duties.
• Duties involve responsibilities that lead to positive environmental outcomes.

Responsibilities

• Develop and implement communication strategies.
• Conduct surveys and analyze consumer buying habits.
• Prepare written materials and reports.

Skills

Communication strategies

Data analysis

Research

Report preparation

Advertising strategies

Publicity event coordination

Education

Non-university certificate or diploma (1 to 2 years)

Job description

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Work setting

• Business and / or industry

Tasks

• Develop communication strategies
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and / or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies

Experience

• 1 year to less than 2 years
• Involves duties and responsibilities that lead to positive environmental outcomes