marketing consultant - market research

RiverTan International; Calgary; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Calgary, AB, is seeking a Marketing Consultant. The role involves overseeing public material preparation, responding to enquiries from the business community, and conducting market research. Candidates should have a diploma or certificate and ideally 1-2 years of experience in marketing. This position offers a dynamic, fast-paced environment focused on positive outcomes.

Qualifications

• Education in marketing or related fields is preferred.
• Experience in market research or marketing strategies is required.
• Ability to work under pressure in a fast-paced environment.

Responsibilities

• Oversee the preparation of public written material.
• Respond to enquiries about development opportunities.
• Conduct surveys and analyze consumer buying habits.
• Advise clients on advertising strategies.
• Co-ordinate special events and promotions.
• Initiate and maintain contact with the media.

Skills

Initiative

Judgement

Organized

Reliable

Quick learner

Education

College, CEGEP or other non-university certificate or diploma (1-2 years)

Job description

• Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
• Experience: 1 year to less than 2 years

Tasks

• Oversee the preparation of public written material
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Consult with clients after sale to provide ongoing support

Supervision

Area of specialization

• Brand management
• Digital media

Work conditions and physical capabilities

• Work under pressure
• Fast-paced environment

Personal suitability

• Initiative
• Judgement
• Organized
• Accurate
• Reliability
• Quick learner
• Involves duties and responsibilities that lead to positive environmental outcomes

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