Marketing Communications Specialist

Synapse ITS; Victoria; On-site; CAD 55,000 - 70,000; Full time

Job summary

Join Synapse ITS as a Marketing Communications Specialist, where you will develop and manage content for various marketing initiatives. This in-person, full-time role in Victoria requires creativity and collaboration to enhance brand presence across multiple platforms. Apply now if you thrive in a dynamic, fast-paced environment!

Qualifications

• 1-3 years of professional experience in marketing communications.
• Exceptional writing and editing abilities.
• Strong knowledge of content marketing in a B2B setting.

Responsibilities

• Develop product assets like data sheets and promotional materials.
• Collaborate with teams on product launches.
• Create engaging content for social media and websites.

Skills

Writing

Editing

Storytelling

Content Marketing

Creativity

Graphic Design

Education

Bachelor's degree in Marketing, Communications, or Public Relations

Tools

WordPress

HubSpot

Adobe Creative Suite

Canva

Job description

ABOUT SYNAPSE ITS

Uniting industry-leading brandsPolara Enterprises,Carmanah Technologies,Eberle Design (EDI),Diablo Controls, andAvailed Technologies, Synapse ITS is a comprehensive “Intelligent Transportation Systems” platform of companies focused on increasing roadway safety, accessibility, and efficiency through innovative infrastructure. From intersections to highways, crosswalks to parking areas, Synapse ITS products leverage durable, dependable hardware alongside state-of-the-art software and data collection to provide agencies with smart solutions to complex transportation challenges.

OVERVIEW

Join our diverse team as a Marketing Communications Specialist, where you’ll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you’ll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns and training materials that drive business success. You’ll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support innovative marketing strategies, optimize digital performance, and strengthen brand presence. If you excel in a fast-paced environment, view a blank canvas as an exciting opportunity, and thrive on transforming complexity into compelling narratives, this is the role for you.

This is a permanent full-time role. It is in-person, requiring the successful candidate to be located in Victoria, BC. The salary range is $55,000-$70,000 plus an annual bonus targeted at 10%.

YOUR PRIMARY RESPONSIBILITIES

• Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos.
• Work with the larger Marcom team on new product launches, including product assets, training materials, and promotional strategies.
• Working with the Digital Marketing Manager and internal sales teams to write engaging content to improve buyer journey and conversion.
• Build visually compelling graphics to communicate complex information effectively.
• Work with a graphic designer to design brochures, web banners, and other graphic materials for targeted audiences.
• Develop engaging social media content.
• Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.

QUALIFICATIONS AND SKILLS

• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.
• 1-3 years of professional experience in marketing communications.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Strong knowledge of content marketing, especially in a B2B setting.
• Proven ability to adapt in a fast-paced environment and work cross functionally.
• Experience working in the tech industry or a start-up is considered an asset.
• Proficiency in web content management systems (WordPress and HubSpot) and analytics tools.
• Creativity and experience developing infographics and other visual content using design software (e.g., Adobe Creative Suite, Canva).
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.
• Hands-on experience in video production, content creation, and graphic design.
• Experience with marketing analytics and the ability to report on campaign effectiveness would be an asset.