Marketing & Communications Specialist

YWCA Saskatoon; Saskatoon; Hybrid; CAD 48,000 - 68,000; Full time

Benefits offered by this job

Fitness membership

Benefits package

Job summary

YWCA Saskatoon is seeking a Marketing & Communications Specialist to lead branding, content creation, newsletters, grants, media releases, and the Annual Report.

Reporting to the Director, Development & Engagement, you will support the CEO and Directors, manage website and social media, develop calendars, collaborate with funders, and advance inclusive, community-focused communications.

Qualifications

• Degree or certificate in English, communications, marketing or a related field.
• At least 3 years of experience in marketing, communications, fundraising, or related field.
• Experience with non-profit organizations or educational institutions is a plus.
• Excellent research, writing and editing skills.
• Ability to work independently and as part of a team.
• Strong interpersonal and communication skills.
• Proactive attitude and strong organizational abilities.
• Ability to translate complex information into compelling proposals.
• Strong project management and ability to handle multiple deadlines.
• Familiarity with fundraising databases and software.

Responsibilities

• Develop internal and external communications strategy.
• Create content for marketing, annual reports, website and newsletters.
• Update website and social media content regularly.
• Liaise with funders and coordinate grant awareness.
• Prepare media releases and maintain media contacts.
• Represent communications on committees as assigned.
• Plan and manage marketing for programs and events.
• Champion the YWCA brand in all materials.
• Support events with marketing and communications.
• Raise awareness of YWCA programs.

Skills

Research & writing

Editing

Interpersonal skills

Project management

Independent work

Education

Degree or certificate in English/communications/marketing

Job description

The YWCA Saskatoon is a dynamic team dedicated to positively impacting the lives of women, their families, and the community. YWCA Saskatoon is a vibrant organization providing inclusive community services on Treaty Six territory and the homeland of the Métis peoples since 1910. We look forward tothe possibility of you joining our team.

DIVERSITY, EQUITY, & INCLUSION STATEMENT:

At the YWCA Saskatoon, we believe in the importance of diversity, equity, and inclusion. We are dedicated to creating and cultivating an inclusive workspace and workforce that represents the communities we serve. We acknowledge that certain groups have been historically disadvantaged and continue to face barriers in the workforce. In collaboration with the Canadian Employment Equity Act, we have identified the following groups, which have experienced historical and/or current obstacles, as part of our equity priority group:

These include:

• Persons of colour
• Persons with disabilities
• Women
• 2SLGBTQ+ community
• Newcomers to Saskatchewan

If at any time during the application and selection process you require accommodation, please email Areesha Kansi at [e-mail].

POSITION SUMMARY:

Reporting to the Director, Development & Engagement, the Marketing & Communications Specialist is responsible for all marketing and communications activities, including those related to departmental strategy, grants, newsletters, impact stories, media releases, website and social media management and the Annual Report.

In addition to daily administrative responsibilities of the position, the Marketing & Communications Specialist will provide support to the CEO and relevant Directors as required to carry out communications and public facing engagements.

POSITION REPORTING:

Reports to the Director, Development & Engagement

WHAT WE OFFER:

• Rewarding work; contribute to meaningful change for clients and our community
• An inclusive and supportive team
• Fitness membership at Fitness on 25th and a discounted rate on eligible programs
• Comprehensive benefits package, including health, dental, and more

MAJOR RESPONSIBILITIES:

Communications

• Develop internal and external communication strategy, in collaboration with the Director, Development & Engagement.
• Develop and maintain annual calendar of communications.
• Create content; including stories and information for marketing, pieces such as annual reports, website, impact statements, newsletters, social media, reports, and stakeholder communications.
• Support marketing with updates to website and social media content development.
• Develop entries and schedule for grant awareness, acknowledgement and recognition through social media; liaise with funders.
• Prepare and circulate media releases; maintain contact with media relationships locally.
• Provide content for presentations as required. This may include public facing remarks, blog posts, articles, etc.
• Represent communications needs and strategy on committees as assigned (Women of Distinction awards, fundraisers, etc.).

Marketing

• Develop and coordination of all marketing for YWCA programs, services, events and new business ventures.
• Develop and manage all YWCA internal and external communications including website, Facebook page, Instagram, advocacy, advertising pamphlets, signage, posters, etc. in order to create an effective awareness of the YWCA Saskatoon.
• Plan, develop, implement and monitor media relations and community engagement opportunities.
• Champion the YWCA brand both internally and externally.
• Assist Directors with coordinated marketing strategies and operational plans for departments.
• Seek out and develop a variety of advertising opportunities.

Advocacy and Event Support

• Keep current on issues facing all client groups and overarching emergent issues facing women and girls.
• Assist program directors with advocacy development when required.
• Support women’s advocacy/empowerment events each year to coincide with the YWCA Canada’s Week Without Violence (October) and International Women’s Day (March 8th).
• Support fundraising events with marketing and communications strategies to build awareness and participation.
• Raise awareness of all YWCA programs.

QUALIFICATIONS:

• Degree or certificate in English, communications, marketing or a related field
• At least 3 years of experience in marketing, communications, fundraising, or a related field
• Experience working with non-profit organizations or educational institutions would be an asset
• Excellent research, writing, and editing skills
• Ability to work independently and as part of a team
• Strong interpersonal and communication skills
• Proactive attitude and exceptional organizational abilities
• Excellent written and verbal communication skills
• Ability to research and analyze complex information and translate it into compelling proposals
• Strong organizational and project management skills
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Familiarity with fundraising databases and software