Marketing Communications Specialist

ExcelGens, Inc.; Longueuil; On-site; CAD 50,000 - 70,000; Full time

Job summary

ExcelGens, Inc. is looking for a Marketing Communications Specialist who will write impactful content and optimize website presence to boost sales engagement. The role requires creative writing skills, fluency in French, and a strong understanding of digital marketing strategies. This full-time position offers the chance to contribute significantly to the company's marketing efforts.

Qualifications

• 3 to 5 years of experience in communications or marketing.
• Fluent in French and English with excellent writing and editing skills.
• Ability to handle multiple projects simultaneously.

Responsibilities

• Write impactful content for various platforms, including emails and social media.
• Create SEO-optimized content and manage campaigns.
• Analyze sales campaign performance and optimize strategies.

Skills

Creative writing

SEO optimization

Content management

Social media proficiency

Organizational skills

Interpersonal skills

Education

University degree in communications, writing, marketing, or any relevant field

Tools

WordPress

Office 365 suite

SEMrush

AdCreative AI

Canva

Job description

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• Write impactful and effective content, including client emails, sales collateral, activity reports, PowerPoint presentations, advertisements, and banners to support the sales team and distributors.
• Create SEO-optimized content, including news articles, social media posts, video scripts, campaign pages, product descriptions, and other sales copy to drive traffic and improve online purchase conversions.
• Optimize website content (image descriptions, instructions, call-to-action buttons) to enhance engagement and increase conversions.
• Handle translation, proofreading, and quality control of produced materials.
• Propose content ideas aligned with sales priorities and organizational goals, actively researching relevant themes and industry insights through competitor analysis, statistics, data, and keyword research.
• Contribute to the development of marketing and communication action plans.

Marketing Communications Specialist

Profile : Copywriter and Content Manager

COPYWRITING

• Write impactful and effective content, including client emails, sales collateral, activity reports, PowerPoint presentations, advertisements, and banners to support the sales team and distributors.
• Create SEO-optimized content, including news articles, social media posts, video scripts, campaign pages, product descriptions, and other sales copy to drive traffic and improve online purchase conversions.
• Optimize website content (image descriptions, instructions, call-to-action buttons) to enhance engagement and increase conversions.
• Handle translation, proofreading, and quality control of produced materials.
• Propose content ideas aligned with sales priorities and organizational goals, actively researching relevant themes and industry insights through competitor analysis, statistics, data, and keyword research.
• Contribute to the development of marketing and communication action plans.

CONTENT MANAGEMENT

• Create and manage online sales campaigns to drive conversions and increase online revenue, ensuring targeted messaging and effective call-to-action strategies.
• Develop strategies to boost HumanWare's online presence and increase subscribers across digital platforms.
• Track, analyze, and report on the performance of sales campaigns, web traffic, and sources, assessing results against key performance indicators (KPIs) and optimizing strategies based on data insights.
• Adapt, schedule, and publish content across various platforms, including blog / site sections (WordPress), product pages (Magento), Magnifier app, Buddy app, Facebook, LinkedIn, etc.
• Collaborate with product managers to establish and maintain relationships with influencers, bloggers, and relevant online communities.
• Develop and manage multi-platform editorial calendars and seize content opportunities.

Skills

• University degree in communications, writing, marketing, or any relevant field
• 3 to 5 years of experience in communications or marketing
• Strong ability to write creative content quickly, in flawless French
• Excellent writing and editing skills (French and English)
• Ability to work in a team and handle multiple projects simultaneously in a constantly evolving environment
• Autonomy, attention to detail, precision, and resourcefulness
• Tact and interpersonal skills
• Strong organizational skills, responsibility, and ability to prioritize
• Proficiency in social media, SEO tools, and content management platforms (FB, LinkedIn, Canva, AdCreative AI, WordPress, SEM Rush) and Office 365 suite (PPT, Word, SharePoint, Excel)
• Always staying up-to-date with best practices in digital communications

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

IT Services and IT Consulting

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