Marketing & Communications Specialist

PCL Constructors Canada Inc.; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading construction firm is seeking an experienced Communications Specialist in Halifax. The successful candidate will provide advanced writing and editing support, develop communication strategies, and manage internal newsletters. Requirements include a degree in communications, 4+ years of experience, and bilingual proficiency in English and French. This role focuses on enhancing brand awareness and managing media relations.

Qualifications

• 4+ years of progressive experience in a communications role.
• Eligible to obtain security clearance.
• Strong research and analytical skills.

Responsibilities

• Provide advanced writing, editing, and proofreading support.
• Develop and execute internal communication plans.
• Monitor media coverage and analyze data.

Skills

Advanced writing skills

Editing skills

Proofreading skills

Verbal communication skills

Organization skills

Bilingual (English and French)

Education

Postsecondary degree or diploma in marketing, communications, journalism, or equivalent

Tools

Microsoft Office

Adobe Creative Cloud

Social media platforms

Job description

Responsibilities

• Provide advanced writing, editing, and proofreading support for internal and external communications.
• Write clear, concise business communications tailored to the target audience, ensuring grammatical accuracy. Offer recommendations on suitable communication mediums.
• Participate in departmental strategic planning and coordinate the development and execution of assigned projects and initiatives.
• Develop and maintain strong, customer-focused relationships with internal and external stakeholders.
• Create and enhance brand awareness through strategic marketing materials.
• Develop and maintain internal Marketing and Communications (MarComm) plans, ensuring they are measurable and aligned with district goals.
• Execute external communication tactics such as news releases, articles, and updates on PCL.com.
• Create social media content, understand platform audience preferences, and identify potential risks.
• Identify opportunities for PCL to be recognized as a thought leader through speaking engagements, articles, and media stories.
• Support local media relations and crisis communications efforts.
• Build relationships with media outlets, pitch stories, host media tours, and generate positive media coverage.
• Collaborate with creative teams to produce visual communications like brochures, presentations, and marketing assets.
• Lead events and coordinate communication and logistics.
• Enhance brand awareness through both internal and external communications.
• Provide communication consultation to peers, middle management, and some executives.
• Develop and execute internal communication plans aligned with district and department goals.
• Partner with the Marketing and Proposals team on marketing, communication, and proposal initiatives.
• Support the Marketing and Proposals department and other teams as needed.
• Manage the district's weekly internal newsletter, including writing, coordination, distribution, and analytics.
• Monitor media coverage, analyze data, and report on media performance.
• Understand and leverage competitor differentiators.
• Embed a solution-oriented and profitability-focused approach in communications practices.
• Perform other duties as required.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 4+ years of progressive experience in a communications role.
• Bilingual in English and French.
• Eligible to obtain security clearance.
• Ability to develop and implement comprehensive communication plans, with a strong understanding of various media and visual assets.
• Excellent verbal and written communication, editing, and proofreading skills.
• Strong research, analytical, and organizational skills.
• Ability to align communication strategies with business objectives.
• Trusted advisor to peers and management, with problem-solving capabilities.
• Working knowledge of data analytics.
• Discretion in handling confidential information.
• Proficiency in Microsoft Office, social media platforms, and other communication tools; adaptability to new technology.
• Photography, videography, and graphic design skills are assets.
• Proficiency in Adobe Creative Cloud and other specialized software.