Marketing & Communications Manager

The Disability Collective; Toronto; Híbrido; CAD 42 000 - 51 000; Tempo integral

Resumo da oferta

The Disability Collective in Toronto, Canada, is seeking a Marketing & Communications Manager to lead marketing and communications initiatives, elevate the organization’s brand, and expand reach and impact. This hybrid role blends creative production with strategic oversight to amplify programming and disability‑led artistry.

The successful candidate will develop proactive campaigns, manage content across channels, build media relationships, and ensure accessibility in all materials while

Responsabilidades

• Develop and implement a comprehensive annual marketing and communications strategy that supports TDC’s mission, vision, priorities, and growth.
• Identify target audiences and grow reach, engage audiences, and raise awareness of programming and organization.
• Maintain and evolve TDC’s visual identity and brand voice across channels.
• Identify marketing trends and opportunities, bringing forward creative ideas to grow profile and impact.
• Collaborate with Leadership Team to set priorities and balance immediate needs with long‑term strategy.
• Create engaging content for social media, website, newsletters, and other channels.
• Independently produce high‑quality graphics, video content, photography, materials, and digital campaigns.
• Manage social media accounts, develop content, schedule, engage with community, and respond to inquiries.
• Develop promotional and educational content highlighting disabled artists and TDC programming and services.
• Manage website and email marketing content to keep it current and aligned with priorities.
• Integrate accessibility best practices into all marketing and communications materials.
• Apply accessible design, typography, alt text, captions, plain language, and accessible document formatting.
• Stay informed about evolving accessibility standards and collaborate with the Accessibility team when needed.
• Develop and implement proactive public relations strategies to increase visibility within arts, media, and disability communities.
• Build relationships with journalists, media outlets, influencers, public figures, and community organizations.
• Write and distribute press releases, pitch stories, pursue coverage, and identify interview opportunities.
• Develop influencer engagements and partnerships with public figures to amplify programming and mission.
• Identify cross‑promotion opportunities and strategic partnerships to reach new audiences.
• Develop targeted outreach plans to promote programming and services to relevant audiences.
• Identify audiences, groups, organizations, networks and stakeholders for outreach.
• Create tailored messaging and promotional copy for different audiences.
• Direct outreach via email campaigns and relationship-building with organizations and artists.
• Expand audience through targeted engagement and strategic follow‑ups.
• Maintain outreach lists and track communications to support ongoing engagement.
• Develop campaigns for events and programs, coordinating promotional strategies, timelines and budgets.
• Coordinate campaigns from announcements through ticket sales and reminders.
• Track ticket sales and engagement, adjusting tactics as needed.
• Attend in‑person events to capture content and support promotion.
• Collaborate with leadership to align marketing with fundraising goals and programming objectives.
• Maintain organized marketing plans, content calendars, and project documentation.
• Participate in regular Leadership Team check‑ins and report on activities and opportunities.
• Monitor and evaluate marketing performance across channels and adjust strategies.
• Provide data‑driven recommendations to improve marketing outcomes.
• Communicate workload and priorities to ensure sustainable planning.

Descrição da oferta de emprego

Job Title: Marketing & Communications Manager

Organization: The Disability Collective

Location: Toronto, Canada (hybrid; mostly virtual with occasional in-person requirements to support events and other organizational needs)

Position Type: 30 hours/week, salaried. Core working hours are Tuesday and Thursday 10 AM – 3 PM, with Thursdays in office when available (flexible). All other work hours are flexible, except for when needed in-person for events

Salary: $46,800/year plus benefits

About The Disability Collective:

The Disability Collective (TDC) is the only fully disability-led multidisciplinary arts organization in Toronto. Dedicated to celebrating and showcasing work created solely by disabled artists, TDC strives to de-stigmatize disability and challenge perceptions of disability by providing disabled artists with paid opportunities to share their work in a variety of forms, along with actively advocating for and improving accessibility and inclusion in the Canadian arts community by providing disability consultation services. We are committed to strengthening the disability community’s presence in the arts and creating a space where disabled artists can connect and grow their practices together.

Position Overview:

The Disability Collective is seeking a creative, strategic, and passionate Marketing & Communications Manager to lead the development and execution of marketing and communications initiatives that advance TDC’s mission, strengthen our brand, and expand our reach and impact.

This role combines hands-on creative production with big-picture marketing strategy. The successful candidate will be equally comfortable developing a comprehensive marketing campaign, designing compelling promotional materials, editing video content, building relationships with media and community partners, and identifying new opportunities to grow TDC’s audience and visibility.

As TDC continues to grow, we are looking for someone who can help evolve our marketing approach beyond day-to-day content creation and event promotion. This includes developing proactive marketing strategies, strengthening our public relations efforts, building relationships with influencers and public figures, exploring new promotional opportunities, and identifying creative ways to engage existing and new audiences.

The Marketing & Communications Manager will work closely with TDC’s Artistic Director, Managing Director, and Development team to ensure that marketing initiatives align with organizational priorities, fundraising and development goals, and programming objectives.

This is a dynamic role within a growing arts organization. Marketing demands will fluctuate throughout the year depending on programming, campaigns, and events, with particularly busy periods surrounding TDC’s annual festivals and major programming initiatives. The successful candidate will be comfortable managing competing priorities, adapting to changing circumstances, and balancing immediate promotional needs with longer-term strategic work.

TDC’s busiest programming and marketing period typically runs from July through November, coinciding with several of our major annual festivals, conferences, and programming initiatives. During this time, the role will require increased coordination, campaign management, and flexibility to accommodate overlapping projects and deadlines. Workloads fluctuate throughout the year, with comparatively quieter periods outside of major programming cycles. Candidates should be comfortable with this seasonal variation and able to manage competing priorities during busier periods.

Key Responsibilities:

• Marketing Strategy & Organizational Development
  • Develop and implement a comprehensive annual marketing and communications strategy that supports TDC’s mission, vision, organizational priorities, and long-term growth
  • Identify target audiences and develop strategies to expand TDC’s reach, strengthen audience engagement, and increase awareness of the organization and its programming
  • Maintain, strengthen, and evolve TDC’s established visual identity and brand voice across all communication channels
  • Identify emerging marketing trends, tools, and promotional opportunities, bringing forward creative ideas to grow TDC’s profile and impact
  • Work with the Leadership Team to establish marketing priorities, develop content calendars, and balance immediate promotional needs with longer-term strategic initiatives
• Content Creation & Digital Marketing
  • Create engaging, accessible, and compelling content for TDC’s social media, website, newsletters, and other promotional channels
  • Independently conceptualize and produce high-quality graphic design, video content, photography, promotional materials, written content, and digital campaigns
  • Manage TDC’s social media accounts, including content development, scheduling, community engagement, and responding to messages and inquiries
  • Develop promotional and educational content highlighting disabled artists, TDC’s programming, accessibility, disability arts, and the organization’s consultation services
  • Manage TDC’s website and email marketing, ensuring content is current, engaging, and aligned with organizational priorities
• Accessible Marketing & Communications
  • Integrate accessibility best practices into all marketing and communications, including graphic design, video production, social media, website content, and digital materials
  • Apply accessible design and communication practices, including appropriate colour contrast, accessible typography, alt text, image descriptions, captions, plain language, and accessible document formatting
  • Stay informed about evolving accessibility standards and collaborate with TDC’s Accessibility and Consultation team when additional expertise is required
• Public Relations, Partnerships & Community Engagement
  • Develop and implement proactive public relations strategies to increase TDC’s visibility and strengthen its profile within the arts, media, and disability communities
  • Build and maintain relationships with journalists, media outlets, influencers, public figures, community organizations, artists, and other stakeholders
  • Write and distribute press releases, pitch story ideas, pursue media coverage, and identify opportunities for interviews, features, and promotional partnerships
  • Develop influencer collaborations, public figure partnerships, and community ambassador opportunities to amplify TDC’s programming and mission
  • Identify opportunities for cross-promotion and strategic partnerships that expand TDC’s reach and engage new audiences
• Outreach & Audience Development
  • Develop and execute targeted outreach plans to promote TDC’s programming, services, and organizational initiatives to relevant audiences and communities
  • Identify potential audiences, community groups, organizations, networks, and stakeholders for targeted outreach
  • Develop outreach strategies, messaging, promotional copy, and communication materials tailored to different audiences
  • Conduct direct outreach through email campaigns, personalized communications, and relationship-building with organizations, community groups, artists, and other stakeholders
  • Identify opportunities to expand TDC’s audience through targeted engagement, community connections, and strategic follow-ups
  • Maintain outreach lists and track communications to support ongoing audience development and engagement
• Event & Program Marketing
  • Develop and execute comprehensive marketing campaigns for TDC’s performances, festivals, conferences, workshops, and other programming (approximately 6 events per year)
  • Collaborate with the Artistic Director and relevant project leads to establish promotional strategies, timelines, budgets, and objectives
  • Coordinate promotional campaigns from initial announcements through ticket sales, event reminders, and post-event communications
  • Monitor ticket sales and audience engagement, adjusting promotional strategies as needed and identifying opportunities for targeted outreach and increased attendance
  • Attend in-person events to capture content, support promotional activities, and engage with TDC’s community
• Collaboration, Administration & Evaluation
  • Work collaboratively with TDC’s Artistic Director, Managing Director, Development team, and other staff to align marketing initiatives with organizational priorities, fundraising goals, and programming objectives
  • Maintain organized marketing plans, content calendars, campaign timelines, and project documentation using TDC’s internal communication and project management systems
  • Participate in regular Leadership Team check-ins, providing updates on marketing activities, upcoming campaigns, challenges, and opportunities
  • Monitor and evaluate marketing performance, including social media engagement, audience growth, newsletter engagement, website traffic, media coverage, and ticket sales
  • Prepare regular reports and provide data-informed recommendations to continuously improve TDC’s marketing strategies
  • Proactively communicate workload concerns, competing priorities, and resource needs to support effective planning and sustainable workloads