Marketing + Communications Manager

Smart Savvy; Calgary; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading recruitment agency partners with Business Link to find a Marketing + Communications Manager who can lead marketing initiatives and drive client engagement. The role requires 5+ years of experience and includes responsibilities for managing a team and developing strategic marketing plans in a hybrid work environment.

Qualifications

• 5+ years of marketing and communications experience.
• 2+ years of team leadership experience.
• Experience in non-profit or government organization is an asset.

Responsibilities

• Lead marketing and communications initiatives including campaigns and media relations.
• Develop and manage the annual marketing plan with KPIs.
• Oversee the planning and execution of corporate and public events.

Skills

Interpersonal skills

Public speaking

Data-driven analysis

Education

Post-secondary degree or diploma in marketing

Job description

Are you an all-in-one marketing and communications professional with corporate communications, media relations, and event planning experience?

Smart, Savvy + Associates is pleased to partner with Business Link in their search for a Marketing + Communications Manager. The right person for the role wants to make a meaningful impact as part of a collaborative, energetic, and dedicated team. Reporting to the Executive Director, this individual will manage the planning, execution, and optimization of marketing and communications efforts to drive client engagement and generate demand for their programs and services.

About Business Link

Business Link is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For almost 30 years, Business Link has helped thousands of businesses each year through webinars, events, conferences, and personalized one-on-one consultations.

In addition to providing advice on the process to success, Business Link has also administered funding programs on behalf of both the Government of Alberta and the Government of Canada and collaborates and works with numerous partners within Alberta’s small business ecosystem.

As the Marketing + Communications Manager, you will...

• Lead the execution of all marketing and communications initiatives including campaigns, content, branding, and media relations.
• Support the implementation of profile-building projects.
• Develop and manage the annual marketing and communications plan, including quarterly objectives, KPIs, and performance reporting.
• Take a data-driven approach to digital marketing and communications, monitoring metrics, analyzing results, and providing actionable recommendations.
• Supervise and support a small team, overseeing the onboarding of new team members (contractors, consultants, or staff) as needed.
• Manage and monitor the marketing, communications and events budget as well as project-specific budgets.
• Oversee all aspects of social media, newsletters, website content, and overall online presence.
• Work with leadership to coordinate media relations and corporate communications strategy, including relationships with traditional and local media outlets.
• Prepare and deliver quarterly and annual reports on marketing and communication efforts to stakeholders, including government partners.
• Oversee the planning and execution of corporate and public events, symposiums, program and service launches.

You have...

• 5+ years of marketing and communications experience in a similar role and 2+ years of team leadership experience.
• Post-secondary degree or diploma in marketing, communications, PR or a related field.
• Strong interpersonal skills with a proven ability to build and maintain relationships with a diverse range of stakeholders.
• Excellent verbal and written communications skills; public speaking experience is a strong asset.
• Comfortable managing multiple priorities in a fast-paced and evolving environment.
• Experience working in a non-profit or government organization is an asset.

Additional details
Hybrid (Able to work 3 days a week from the Calgary, AB office.)

Interested in applying for this position? Polish up your resume and fill out an application on Smart Savvy's job board today!

About Smart, Savvy + Associates

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.

At Smart, Savvy + Associates, we believe diverse teams drive stronger results.

We’re committed to equitable, inclusive recruitment practices – both in how we work and in how we support our clients. We actively seek out talent from all backgrounds and encourage candidates from underrepresented groups to apply.

If you require accommodation at any stage of the hiring process, we’re here to help – just let us know.

Together with our clients, we aim to build workplaces where everyone can thrive.