Marketing Communications Lead

Braefoot Community Association; Victoria; Hybrid; CAD 50,000; Full time

Job summary

A leading organization seeks a Communications & Marketing Lead to drive multi-brand marketing initiatives, manage social media, and execute strategies for growth. This role offers an excellent opportunity to innovate across diverse platforms while contributing to community-focused organizations. Ideal candidates will have marketing experience and strong skills in communication and content creation.

Benefits

Professional development opportunities

Extended Health and Dental

Flexible work environment

Supportive workplace culture

Qualifications

• Proven experience in marketing, communications, or social media management.
• Success in using social media for conversions and engagement.
• Highly organized and able to multitask effectively.

Responsibilities

• Develop and execute communications strategies for three brands.
• Manage social media presence across platforms like Facebook and Instagram.
• Create branded digital assets and optimize email marketing campaigns.

Skills

Marketing

Communications

Social Media Management

Content Creation

Customer Service

Education

Experience in marketing or communications

Tools

Canva

Mailchimp

Meta Business Suite

Shopify

Wix

Job description

About the Role

Richardson Sport Inc. is seeking a strategic and creativeCommunications & Marketing Leadto oversee and drive communications, branding, and digital marketing efforts across our three companies. This individual will play a critical role in driving conversions, increasing brand awareness, and managing multi-brand social portfolios while working independently and collaboratively to support business growth. This position offers a unique opportunity to lead and innovate marketing initiatives across a diverse portfolio of organizations, including Braefoot Community Association (nonprofit and childcare sector), BestCoast Outfitters (paddling industry), and Richardson Sport (youth sports and recreation programs)

Key ResponsibilitiesMarketing & Communications Strategy

• Develop and execute communications strategies that align with business objectives and sales goals for all three companies.
• Lead A/B testing for email campaigns, ads, and landing pages to optimize click-through rates and conversions.
• Plan and launch multi-channel campaigns aimed at increasing registrations, sales, and overall engagement.
• Create and manage monthly marketing calendars tailored to each brand.

Social Media Management

• Own and manage the social media presence of three different brands (Facebook, Instagram, TikTok, etc.).
• Create, schedule, and publish engaging and brand-aligned content daily.
• Monitor engagement, respond to DMs and comments promptly and with professionalism.
• Leverage analytics to report on growth, engagement, and campaign effectiveness to adjust tactics and strategies accordingly.
• Drive traffic from social channels to the website and sales platforms with compelling calls-to-action.

Creative Content & Branding

• Design and produce branded digital assets (e.g., graphics, reels, promotional materials).
• Stay on top of trends in digital marketing, youth sports, and family programming to keep content fresh and relevant.
• Collaborate with team members to generate ideas for promotions and campaigns.

Sales-Focused Marketing

• Identify and act on opportunities to increase conversions through targeted marketing tactics.
• Use data to inform where and how marketing efforts are impacting sales or registration numbers.
• Develop partnerships, community engagement opportunities, or social proof to support marketing success.

Website and Email Marketing

• Maintain and update website content to reflect sales windows, seasonal campaigns, and ongoing business developments
• Optimize websites and product pages for search engine performance (SEO) to improve visibility and rankings
• Plan, develop, and curate engaging email newsletters for all three companies
• Monitor and refine email automation workflows to enhance engagement and efficiency

Project & Portfolio Management

• Effectively manage tasks, timelines, and marketing content across three business portfolios.
• Seamlessly shift focus between brands as needed, maintaining clarity and brand consistency.
• Update company drives, branding guides, and communications manuals.

Communications & Customer-Facing Support

• Prepare business proposals, grant applications, award submissions, and other public relations materials in alignment with organizational goals and priorities.
• Provide in-store marketing support by promoting products and course offerings.
• Deliver exceptional customer service across all communication channels and in person.

Team Collaboration & Support

• Assist the Director of Operations and CEO with high-level initiatives, reporting, or administrative support.
• Contribute to a fun, supportive, and inclusive team culture.
• Take initiative and act as a self-starter who follows through with minimal supervision.

Qualifications

• Proven experience in marketing, communications, or social media management (multi-brand preferred).
• Demonstrated success in using social media to drive conversions and engagement.
• Proficiency in Canva, CapCut, Meta Business Suite, Mailchimp (or similar email marketing tools), and basic analytics tools.
• Experience with e-commerce platforms, website management tools (e.g., Shopify and Wix), and search engine optimization (SEO) is considered a huge asset.
• Excellent written communication skills and strong attention to detail.
• Highly organized, able to multitask and prioritize independently.
• Background in youth programs, sports, or community-based organizations is an asset.
• Retail experience and customer service skills are an added bonus.

Schedule:

• Weekday availability with occasional weekend and weeknight as needed for all events
• Daytime hours (35-40 hours per week)

Salary:

• $50,000 annually
• Benefits Include:
• Professional development opportunities
• Extended Health and Dental
• Flexible work environment (hybrid/remote options where applicable)
• Team-oriented, supportive workplace culture

To Apply:

Submit your resume and a brief cover letter that highlights your experience in multi-brand marketing, content creation, and growing online engagement. Include examples or a portfolio if available.