Marketing Communications Lead

HeliumDeploy; Montreal; Remote; CAD 60,000 - 85,000; Full time

Job summary

A fast-growing startup in decentralized infrastructure seeks a Marketing Operations Manager to oversee community growth, content strategy, and influencer management. The role requires strong writing skills and 4+ years of experience in content marketing or community building. Enjoy a fully remote work environment with competitive salary and performance bonuses while shaping the voice of a leading company in the DePIN space.

Benefits

Competitive salary + performance bonuses

Fully remote work and flexible schedule

Ownership over your work and real career growth

Access to in-house resources including a graphic designer and a video producer

Qualifications

• 4+ years in content marketing, influencer management, or community building.
• Strong writing skills and brand voice sensibility.
• Experience in fast-paced, async startup environments.

Responsibilities

• Managing marketing operations and leading a team.
• Driving community growth and engagement.
• Executing content strategy and social media marketing.

Skills

Content Marketing

Influencer Management

Community Building

Social Media Marketing

Email Marketing

Writing Skills

Tools

Notion

Webflow

Figma

Klaviyo

ConvertKit

Job description

About Us

We’re a fast-growing startup operating at the intersection of decentralized infrastructure (DePIN), e-commerce, and community-powered tools. Our products help people deploy and manage real-world mining devices like Helium, Geodnet, and DIMO.

We operate two high-traction platforms:

• www.moken.io – our community management tool where users track, optimize, and share performance insights across DePIN projects. Moken is home to over 100,000 active users per year, making it one of the most used tools in the DePIN ecosystem.
• www.heliumdeploy.io – our e-commerce store offering curated mining hardware bundles, onboarding support, and exclusive perks. Helium Deploy is the preferred e-commerce provider in the DePIN space, serving over 15,000 clients to date.

We’re a lean team and move fast. This role is for someone who thrives with autonomy and wearing multiple hats. You’ll have support from design, product, and leadership, but you’ll also be expected to run projects end-to-end, especially in the early days. In a few areas, we expect the candidate to be hands-on — writing, planning, and executing — while also managing deliverables with team resources like our graphic designer and video producer to bring creative assets to life.

What You’ll Be Responsible For

• Managing/overseeing our marketing operations, leading a team of marketing-focused roles for:
• Influencer & Ambassador Management
• Content Strategy
• Social Media Marketing
• Email Marketing
• Community Growth & Engagement

You will be hands-on in each of these fields, filling gaps and driving initiatives to completion when needed

You’ll Be Measured On

• Community growth (Discord members, engagement rate)
• Email performance (open rates, CTR, unsubscribes)
• Influencer-driven traffic and conversions
• Social reach & engagement

Requirements

• 4+ years in content marketing, influencer management, or community building
• Strong writing skills and brand voice sensibility
• Experience using tools like Notion, Webflow, Figma, or email platforms like Klaviyo or ConvertKit
• Comfortable with fast-paced, async startup environments
• Bonus: Familiar with crypto, DePIN, or Web3 communities

Bonus Points If You

• Have grown a newsletter or social account from scratch
• Have worked with performance marketing and tracked ROI
• Love trying new tools, networks, and growth hacks
• Have written or ghostwritten thought leadership content

What We Offer

• Competitive salary + performance bonuses
• Fully remote work and flexible schedule
• Ownership over your work and real career growth
• A chance to shape the voice of a fast-growing category leader in DePIN
• The opportunity to work on two live platforms: a top-tier e-commerce store and the most widely used DePIN community tool
• Access to in-house resources including a graphic designer and a video producer

Our Culture

We work hard and move quickly, but we also care deeply about having fun along the way. We celebrate wins together, learn from losses without blame, and always push to get better as a team. If you’re passionate about storytelling, community, and technology — and you’re energized by startup pace — you’ll feel right at home.