Marketing & Communications Coordinator

Fraser Academy; Vancouver; On-site; CAD 45,000 - 60,000; Full time

Job summary

Fraser Academy seeks a Marketing & Communications Coordinator to support the Advancement team and FAx with communications, marketing campaigns, and data analytics. You will curate FAx marketing assets, manage calendars, update the website, and craft internal/external communications for diverse stakeholders.

The ideal candidate will have a Bachelor's degree in a relevant field and 2+ years in a similar role within a school or non-profit setting, plus proficiency with CMS, design tools, and email

Qualifications

• Bachelor's degree in a relevant field (Business Admin, Marketing, Communications)
• 2 years in a similar role, preferably in independent school or non-profit setting
• Experience with Photoshop, InDesign, WordPress, HTML, and email marketing tools
• Strong written and verbal communication skills
• Ability to manage multiple priorities and timelines

Responsibilities

• Manage FAx communications and marketing calendar and email schedule
• Update website, public calendar, and related portals regularly
• Write and deploy e-communications (newsletters, emails) and FAx public content
• Maintain accurate email lists and segmentation
• Design and publish print/digital content (publications, posters, programs)
• Support crisis communications planning as needed
• Capture or curate photos/videos of school activities
• Create social content celebrating FAx programming and community
• Collaborate with departments to maintain brand voice
• Draft/proofread communications and documents
• Assist with speeches and presentations for Advancement events
• Liaise with parents, staff and students
• Support Advancement-led events
• Assist Marketing & Communications Director on projects
• Additional duties as needed

Skills

Verbal & written comms

Organizational skills

Discretion & confidentiality

Team collaboration

Self-directed

Adaptability

Photoshop familiarity

Education

Bachelor's degree in Business Administration, Marketing, or Communications

2 years in a similar role

Tools

Photoshop

InDesign

WordPress CMS

HTML basics

Email marketing software

Google Workspace

Microsoft Office

Blackbaud (asset)

Job description

About Fraser Academy

Fraser Academy (FA) is an independent school in Kitsilano, Vancouver, BC serving students in Gr. 1-12 with dyslexia and language-based learning differences through day and outreach programs. We serve a gap in the system where approximately 20% of the student population is under-served by mainstream education. The ripple impact of our programming also adds great social value. While our student population has skills and strengths which are in demand in the 21st century, it can also be vulnerable to mental health, substance abuse, higher drop-out rates, and other risks when not supported.

We are proud to be at the forefront of educational practices, providing a learner-centric environment with the most effective research-based methods to optimize personalized learning, cognitive, social and emotional development, and post-secondary opportunities setting our students up for a successful life. For more information please visit us at www.fraseracademy.ca.

Position Type: Permanent, Full-Time

Reports To: Director of Marketing & Communications

Position Summary

The Marketing & Communications Coordinator is a member of the Marketing & Communications team and is responsible for providing professional communications support to the Fraser Academy Association Advancement Team (Advancement) and the Fraser Academy Outreach & Training Centre (FAx) curating FAx marketing and data analytics. This role contributes to Fraser Academy’s meaningful vision of Changing Destiny by Changing Minds through effective communications with internal and external stakeholders.

Responsibilities

• Manage the FAx communications and marketing calendar and email marketing schedule
• Regularly update the website, public calendar, and related portals, keeping them current
• Write and deploy e-communications (including weekly and monthly newsletters} and other FAx public-facing correspondence
• Maintain accurate email lists
• Design and publish print and digital content, including annual publications, information sheets, posters, invitations, programs, etc.
• Support the development and execution of crisis communication plan as needed
• Capture and/or curate digital photographs and videos of school activities and events
• Create content that celebrates FAx programming, staff and community on social media platforms
• Work collaboratively with other departments to ensure adherence to Fraser Academy’s brand voice and brand integrity across all platforms
• Draft and proofread delegated communications and documents
• Assist with speech writing and presentations for Advancement team events
  Liaise with internal and external stakeholders, such as parents, staff and students.
• Support Advancement-led events
• Assist Marketing & Communications Director with projects as needed
• Additional responsibilities as they arise within a busy and diverse administrative team

Core Competencies & Skills

• Excellent verbal and written communication skills
• Professional, proactive, and service-driven approach
• Ability to maintain a high degree of discretion and confidentiality
• Highly organized, detail-oriented and able to shift from task to task easily
• Excellent interpersonal skills, with a calm, efficient and welcoming demeanor
• Ability to be self-directed, as well as work collaboratively
• Familiarity with Photoshop, InDesign, website CMS tools (Wordpress), and HTML
• Experience with email marketing software
• Experience using Student Information Systems (such as Blackbaud) an asset
• A high level of proficiency in working within Google Drive and Microsoft Office applications
• Photography experience an asset

Ideal Candidate Will Have

• Bachelor's Degree in a relevant field: Business Administration, Marketing, Communications, or relevant experience in communications and marketing.
• 2 years experience in a similar role, preferably in an independent school or non-profit setting

We are committed to building a diverse and inclusive workforce by encouraging applications from all qualified job seekers, including those from traditionally underrepresented communities.