Marketing & Communications Analyst – Waterloo, Ontario

Heartland Farm Mutual Inc.; Waterloo; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Marketing & Communications Analyst to join their Business Development & Marketing Department. This role involves overseeing marketing projects, leading external communications, and developing engaging content across various platforms. You will collaborate with internal and external stakeholders to enhance brand strategy while managing the corporate website and social media presence. The company promotes a hybrid work model, offering a supportive environment for professional growth, competitive benefits, and the opportunity to make a meaningful impact in the insurance industry.

Benefits

Health and Dental Coverage

Generous Pension Plan

Incentive Plan

Hybrid Work Model

Qualifications

• 3-5 years in strategic communications and B2B marketing.
• Strong writing and editing skills with focus on clarity and engagement.
• Experience in project management and content strategy.

Responsibilities

• Oversee marketing and communication responsibilities as project manager.
• Develop and manage multi-format content for various channels.
• Maintain corporate website and manage social media accounts.

Skills

Strategic Communications

B2B Marketing

Project Management

Writing and Editing

Organizational Skills

Content Tailoring

Team Collaboration

Storytelling

Education

Post-secondary education in Public Relations

Marketing

Communications

Journalism

Tools

Microsoft 365

Adobe Creative Cloud

Job description

Located in Ontario and Nova Scotia, Heartland Mutual Insurance strives to be the Best Mutual. Our team of talented and dedicated professionals challenge the norm and strives to be extraordinary. It’s all about fulfilling our promise with a personal approach. With our team, you’ll bring this purpose to life every day by living our values, being open to change, and pursuing your career aspirations.

Heartland Mutual Insurance has an excellent opportunity in our Business Development & Marketing Department for a Marketing & Communications Analyst.

Marketing & Communications Analyst – Waterloo, Ontario

What will you do…

• Act as a project manager by overseeing marketing and communication responsibilities.
• Lead external communication. This includes working across functions gathering business content, drafting bulletins and other articles, and distributing communications as required. Collaborate with internal and external stakeholders on marketing programs that support brand strategy.
• Develop and manage multi-format content for emails, articles, presentations, and social media posts, ensuring accuracy and relevance for target audiences.
• Review and proof marketing and communications content, ensure brand standards are met.
• Develop and evolve corporate branding on an ongoing basis.
• Manage and oversee annual corporate social responsibility campaign (iHeart).
• Provide support where required for internal and external events, including trade shows, recruitment events, industry events, etc.
• Maintain the corporate website, including creation of new content, editing existing content, and managing relationships with third-party website vendors.
• Monitor social media accounts and respond to posts as required.

What you will bring….

• 3-5 years of experience in strategic communications, B2B marketing, and internal/external communications, preferably within the P&C insurance or financial services industry.
• 3-5 years of experience in project management.
• Post-secondary education in public relations, marketing, communications, journalism or related field.
• Strong writing and editing skills across formats with a focus on clarity, brand alignment, and engagement.
• Strong organizational and project management skills with the ability to prioritize multiple deadlines, adapt in a fast-paced environment, and work independently and collaboratively.
• Experience tailoring content for a diverse range of audiences, channels and platforms.
• Ability to work effectively with cross-functional and team-player.
• Proficiency with Microsoft 365 (including SharePoint Online, Teams, Copilot) and digital collaboration tools.
• Proficiency with Adobe Creative Cloud (including Illustrator, InDesign and Photoshop)
• Proven ability to plan and deliver multichannel campaigns, including social media management, email marketing and content strategy.
• A creative mindset with a passion for storytelling, innovation, and continuous learning.

What we offer…

In return, we’ll give you countless opportunities to learn and grow. You’ll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can help shape the future of insurance, win as a team, and grow with us.

At Heartland our benefits are great and include not only health and dental coverage, but also a generous pension plan. All staff members share in our company’s success through our incentive plan. And with our hybrid work model, you get the best of both worlds – the ability to collaborate and connect with great colleagues and enjoy the benefits of working from home.

Intrigued? We can’t wait to hear from you!

If you have the qualifications we are seeking and would thrive in a work environment where you are valued and respected, please apply on the company website. Accommodations are available on request for candidates taking part in all aspects of the selection process.

A Place Where YOU Can Make a Difference! Proudly Canadian. Mutually Owned.