Marketing & Communication Strategist - Summer Student

The Marketing & Communication Strategist will assist the Director of Training & the Director of Membership to develop and implement marketing strategies to boost awareness and engagement for the Maritime Centre for Construction Learning (MCCL) & Moncton Northeast Construction Association (MNECA) Membership initiatives. This role focuses on managing social media, building the brand, creating compelling content, and fostering effective communication to successfully promote training and membership initiatives among stakeholders and the target audience.

Key Responsibilities

Marketing Strategy

1. Design and implement marketing campaigns to promote the services of MCCL & MNECA across various platforms.
2. Identify target audiences and tailor messaging to maximize engagement and participation.
3. Research to understand future needs of the target audience within the construction industry.
4. Monitor other associations' marketing strategies and identify opportunities for differentiation.
5. Ensure consistent branding across all promotional materials and communication channels.
6. Develop and maintain brand guidelines for marketing the Association's primary programs.

Communication & Outreach

1. Create, schedule, and manage posts on social media platforms to engage followers and promote programs and services.
2. Monitor analytics to assess campaign performance and refine strategies.
3. Develop email campaigns to share updates, program announcements, and success stories with subscribers.

Content Creation

1. Design visually appealing materials such as brochures, flyers, banners, and social media graphics to promote programs and services.
2. Develop templates for consistent branding across all promotional content.
3. Create engaging videos, animations, and infographics to highlight programs and services.
4. Edit video content for social media and other platforms.
5. Develop compelling success stories and case studies to showcase organizational impact.
6. Write engaging blog posts, newsletters, and web content to highlight programs and services.

Qualifications & Skills

1. Studying Marketing, Communications, or a related field.
2. Experience in building marketing & communication strategies, or related roles.
3. Proficiency in graphic design tools (e.g., Adobe Suite, Canva, Mailchimp).
4. Expertise in social media platforms and analytics tools.
5. Basic video editing and animation skills.

Preferred Degree:

1. Currently studying in Marketing, Communications, Public Relations, Business Administration, or a related field with plans of returning to school in September 2025.

Relevant Coursework:

1. Courses in digital marketing, social media marketing, graphic design, communication strategies, content creation, and branding would be an asset.

Please send your resume to: JC Gallant, Director of Membership and Development: jcgallant@mneca.ca