Marketing Campaign Manager

Dialogue; Montreal (administrative region); On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

4 weeks vacation

Wellness days

RRSP matching

Learning budget

Parental leave top-up

Job summary

Dialogue is seeking a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence. This is a full-ownership role reporting to the Director of Growth & Events and a 12-month mandate.

You will lead B2B demand gen campaigns end-to-end, coordinate with Content Marketing, and drive social SEO, paid social, events, and employee advocacy to boost pipeline and brand reach across Canada.

Qualifications

• 5+ years in B2B marketing with end-to-end campaign ownership.
• Proven ability to grow social channels and link activity to pipeline.
• Hands-on experience with paid social (LinkedIn required; others a plus).
• Experience building employee advocacy programs.
• Strong project management and stakeholder storytelling.

Responsibilities

• Plan and execute B2B demand-gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking.
• Run event promotion campaigns from awareness to registration in collaboration with Events Manager.
• Coordinate with Content Marketing on the social calendar; own distribution, amplification, targeting, paid and reporting.
• Work with Growth Specialist and GTM team to align messaging with ICP, funnel stage, and sales priorities.
• Track campaign performance against pipeline targets; iterate based on data.

Skills

Social media growth

Integrated campaigns

B2B marketing

Paid social advertising

Analytics reporting

Cross-functional collaboration

Tools

LinkedIn Ads

Meta Ads

Google Analytics

Social SEO

Job description

Your role asMarketing Campaign Manager

The Growth & Events team is Dialogue’s execution engine, converting strategy into pipeline, market presence, and measurable impact. We’re looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence.

This is a full-ownership role. You’ll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth & Events. Please note that t** this is a 12-month mandate.**

What you’ll be doing

Social media growth

• Own social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growth
• Lead community management across all platforms: respond, engage, and build Dialogue’s presence in relevant conversations
• Manage paid social (boosting and ads): audience targeting, budget allocation, and performance optimization
• Build and run Dialogue’s employee advocacy program to extend organic reach and strengthen brand credibility
• Drive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithms
• Own social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI; share learnings and recommendations with stakeholders

Campaign management

• Plan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking
• Run event promotion campaigns - from awareness to registration - in close partnership with the Events Manager
• Coordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid, reporting)
• Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales priorities
• Track campaign performance against pipeline contribution targets; iterate based on data

What Success Looks Like

• B2B campaigns generate qualified leads and advance pipeline in support of the team’s closed pipeline contribution target
• Social media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterly
• Social analytics are reported consistently, with clear recommendations tied to business outcomes
• Strong cross-functional relationships with Content Marketing, Events, Growth, and GTM

We’d love to hear from you if you have

• 5+ years in B2B marketing with direct ownership of integrated campaigns
• Proven track record of growing social channels and connecting social activity to business outcomes
• Hands-on experience with paid social (LinkedIn a must; Meta and others an asset)
• Experience building or contributing to an employee advocacy program
• Strong project management skills
• Comfortable with analytics tools and able to build clear, actionable performance reports
• Experience working with creative and content teams; ability to brief clearly and give sharp feedback
• Familiarity with B2B demand gen and the full marketing funnel

At Dialogue, your well-being is our priority

Taking care of others also means taking care of our team! Depending on your role and employment status , you could have access to the following benefits:

• Access to the Dialogue app and virtual mental health support for you and your family
• Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement
• 4 weeks vacation, 9 wellness days, and 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Work abroad up to 4 weeks/year
• Incentive plans, referral bonuses & RRSP matching
• Learning via Coursera, external training budget & mentorship
• Optional parental leave top-up