Marketing & Business Coordinator

Marketing / Sales & Communications; Vancouver; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Equity options

Generous PTO

Remote-first with home office stipend

Job summary

Total Life seeks a video content creator to produce high-volume short-form and long-form content that converts. You will craft hooks, write scripts, and build end-to-end funnels using Make.com and HubSpot, tracking performance and iterating weekly.

The role requires turning creative ideas into scalable campaigns that resonate with a 65+ audience as well as younger caregivers, with strong editing, motion graphics, and on-camera presence.

Qualifications

• Experiences building a full funnel from creative to landing page to automation and conversion.
• Proficiency with HubSpot (workflows, forms, lists, reporting) and Make.com or similar automation tools.
• Ability to write hooks, scripts, and ad copy across formats.

Responsibilities

• Produce high-volume short-form video for TikTok, Reels, Shorts and long-form YouTube content.
• Write engaging hooks and scripts for diverse audiences including caregivers and older adults.
• Build and optimize a funnel behind every video: hook → landing page → automation → emails/SMS → booked calls, wired in Make.com and HubSpot.
• Own performance dashboards and analyze metrics like cost per lead and lead-to-booked rate.
• Ship fast with weekly cadence, test variants, and iterate quickly.
• Edit all content in Premiere, CapCut, DaVinci, or After Effects with strong captions and pacing.

Skills

Short-form video production

Full funnel end-to-end

HubSpot workflows

Make.com automation

Hooks writing

Analytics literacy

High-volume production

Content for seniors/caregivers

Paid social ads

Motion graphics/sound design

On-camera creator

Tools

HubSpot

Make.com

Job description

Most people over 65 who need mental health care never get it. Not because it doesn't exist — because nobody ever told them it was for them, covered by their insurance, and available from their living room.

We need someone who can change that with a camera, an editing timeline, and a funnel that actually converts.

If you've ever made a video that made a stranger cry and then click — keep reading.

About Total Life

Total Life is a national behavioral health platform built specifically for older adults. We connect people to licensed therapists across 49+ states, and we take Original Medicare Part B — billed directly, so most of our clients pay nothing out of pocket.

We were founded in 2021 after our CEO, Neelam Brar, watched her own mother struggle to get adequate mental health support during a hard stretch of her life. That experience is still the reason this company exists.

Here's the hard part of the job, and the interesting part: our clients are 65+, but the person who finds us is often a 45-year-old daughter at 11pm googling "how do I help my mom," or a 22-year-old grandkid who noticed grandpa stopped calling. Three generations. Three completely different scroll behaviors. One message that has to land with all of them.

That's your creative canvas.

What you'll actually do

Make a lot of video. Short-form for TikTok, Reels, and Shorts. Long-form for YouTube and paid. Talk-to-camera, voiceover-over-b-roll, testimonial-style, founder-led, UGC-style, animated explainer — whatever the hook demands. We're not looking for one format. We're looking for volume, range, and speed.

Write hooks that stop a scroll about a topic people avoid. "Therapy for seniors" is not a hook. "My mom hasn't left the house in six weeks and I live 2,000 miles away" is. You'll write the scripts, not just shoot them.

Build the funnel behind every video. This is the part that separates this role from a normal content gig. A video is the top of a machine you also build: hook → landing page or lead magnet → email/SMS sequence → booked call. You'll wire that yourself in Make.com and HubSpot — forms, workflows, lists, lifecycle stages, UTM discipline, the whole thing. If a video pops and the funnel behind it leaks, that's on you to find and fix.

Track outcomes, not vanity. Views are a leading indicator. We care about cost per lead, lead-to-booked rate, and booked-to-attended. You'll own a dashboard, know your numbers cold, and be able to tell us which of last week's 12 posts is worth $5,000 in spend and which three to kill.

Ship fast and iterate faster. Our cadence is weekly, not quarterly. You'll post, read the data, cut new variants of what worked, and run it again. A rough edit that ships Tuesday beats a beautiful one that ships in three weeks.

Edit everything yourself. Premiere, CapCut, DaVinci, After Effects — we don't care which, we care that you're fast and that captions, pacing, and sound design are second nature.

Requirements

You're probably a fit if

• You have a reel or portfolio of short-form video you personally made that performed — and you can tell us exactly why each one worked
• You've built and launched at least one full funnel end to end: creative → landing page → automation → conversion
• You're genuinely comfortable in HubSpot (workflows, forms, lists, reporting) and Make.com or a comparable automation tool (Zapier, n8n)
• You can write. Hooks, scripts, email copy, ad copy — all of it
• You read analytics without being asked and change your plan because of them
• You can produce 10+ finished assets a week without the wheels coming off
• You have taste in a category that usually has none — this space is full of stock-photo seniors laughing at salad, and we refuse to be that
• You've made content for or about older adults, caregivers, or healthcare — or you've lived the caregiving experience yourself
• Paid social experience: you understand what makes a creative work as an ad, not just organically
• Motion graphics, sound design, or a strong design eye
• You've worked with creators, or you've been the creator on camera

What the first 90 days look like

Days 1–30 — Learn the audience. Ship your first 20 pieces. Get one complete funnel live end to end and instrumented.

Days 31–60 — Establish a repeatable weekly production rhythm. Identify the three hook formats that outperform, and build variant systems around them.

Days 61–90 — Own a channel P&L view: cost per lead and lead-to-booked by content theme, with a clear point of view on where the next dollar goes.

Why this role is worth your time

You'll have creative control, real budget behind the winners, and direct access to leadership — no six-layer approval chain for a caption change. This is a small team where marketing decisions get made in the same room they get executed in.

And the work matters in a way that's easy to explain at dinner. The video you cut on a Thursday afternoon is the reason someone's grandmother talks to a therapist for the first time in her life.

• Equity options
• Generous PTO
• Remote-first with a home office or equipment stipend.