Marketing & Brand Lead

OneFeather; Victoria; Remote; CAD 80,000 - 100,000; Full time

Job summary

Join a leading company dedicated to a barrier-free digital future for Indigenous peoples as a Marketing & Brand Lead. You’ll develop and implement marketing strategies that reflect Indigenous values, leading brand initiatives and product positioning to drive solution adoption across communities.

Qualifications

• 7+ years of marketing experience with demonstrated leadership abilities.
• Strong track record in product marketing and brand development.
• Deep understanding of digital product marketing.

Responsibilities

• Develop and execute marketing strategies that represent OneFeather's mission.
• Lead brand development and oversee product marketing initiatives.
• Guide marketing strategy and execution across the organization.

Skills

Leadership

Strategic planning

Project management

Communication

Cultural sensitivity

Analytical thinking

Job description

Join us as we build a barrier-free digital future for Indigenous peoples across Canada.

We are driven to prioritize Indigenous community impact, invest in your growth and development, and grow our business via sustainable value measured in generations.

Since 2014, we've been the leaders of Indigenous digital voting technology, supporting election events for First Nations and Métis communities throughout Canada. In 2021 we took on Status Card Renewal, providing a high customer satisfaction experience with our technology. Now we're modernizing payment and identity solutions, designed with culturally-appropriate and collaborative methods. And we won't stop there.

The Role : Marketing & Brand Lead

We are seeking a strategic Marketing & Brand Lead to join our Innovation & Growth team. In this role, you will be responsible for developing and executing marketing strategies that authentically represent OneFeather's mission while driving adoption of our solutions across Indigenous communities. You will lead our brand development, oversee product marketing initiatives, and ensure our communications consistently reflect Indigenous values.

What you'll do :

Product Marketing and Positioning :

• Develop clear product narratives and positioning that resonate with Indigenous Nations and peoples
• Create and execute compelling go-to-market strategies for our solutions and offerings
• Lead product launch communications and marketing campaigns
• Establish frameworks for measuring marketing impact
• Work cross-functionally to ensure effective positioning while maintaining trust

Brand Development and Communications :

• Build and protect OneFeather's brand identity and corporate narrative
• Oversee content strategy and thought leadership initiatives
• Manage communications across diverse stakeholder groups
• Develop crisis communication and issues management protocols
• Ensure consistent brand voice across all channels

Strategic Marketing Leadership :

• Guide marketing strategy and execution across the organization
• Develop data-driven marketing programs that respect Indigenous values
• Establish marketing best practices and build scalable capabilities
• Manage marketing resources and budget effectively
• Coordinate marketing initiatives across product and service offerings

Required Qualifications :

• 7+ years of marketing experience with demonstrated leadership abilities
• Strong track record in product marketing and brand development
• Experience developing and executing comprehensive marketing strategies
• Excellent written and verbal communication skills
• Deep understanding of digital product marketing
• Experience working with Indigenous communities or organizations
• Proven ability to build and maintain stakeholder relationships
• Strong analytical and strategic thinking capabilities

Preferred Qualifications :

• Experience marketing technology products or digital services
• Understanding of Indigenous governance and protocols
• Background in B2C, B2B, and B2G marketing
• Experience with crisis communications and issues management
• Deep understanding of or willingness to learn Indigenous perspectives

Skills & Abilities :

• Strong leadership and team collaboration capabilities
• Excellence in strategic planning and execution
• Ability to communicate complex ideas clearly and effectively
• Strong project management and organizational skills
• Data-driven approach to marketing measurement
• Cultural sensitivity and awareness
• Adaptability and innovative thinking
• Ability to build consensus across diverse stakeholder groups

Preference may be given to well-qualified candidates who identify as Indigenous (First Nations, Métis, Inuit, or of Aboriginal descent).

Wages will be commensurate with skills, education, and experience.

We value wellbeing, and therefore, your ability to be your best self at work and at home. That's why we believe in remote work. We know our future top talent will be highly engaged, enthusiastic, diverse, and found anywhere in Canada.

Competition Closes When Position Filled

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