Marketing Automation Specialist (24 mos.)

Export Development Canada; Ottawa; Hybrid; CAD 83,000 - 111,000; Full time

Job summary

Export Development Canada is seeking a Marketing Automation Specialist to enhance their email marketing strategy using Oracle Eloqua. The role involves collaborating with teams to create personalized campaigns, improving customer engagement, and managing multiple projects seamlessly. Join a diverse, innovative workplace driving growth and supporting Canadian businesses globally.

Benefits

Flexible benefits

Defined Contribution Pension Plan

Competitive vacation program

Comprehensive wellness programs

Professional Development support

Qualifications

• Minimum 5 years’ experience in digital marketing, with at least 3 years as an email specialist using Eloqua.
• Proven ability to deliver complex marketing campaigns.
• Good knowledge of HTML/CSS for email development.

Responsibilities

• Deliver personalized, tested, and optimized email marketing programs.
• Manage diverse projects in a matrix organization.
• Analyze results for ongoing enhancements.

Skills

B2B Marketing

Email Marketing

Digital Marketing

Data Analysis

Project Management

Education

Undergraduate degree in business administration, marketing, or related field

Tools

Oracle Eloqua

Microsoft AzureDevOps

Job description

Application deadline: June 6th, 2025

Join the EDC Team!

At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position: Marketing Automation Specialist

Employment Type: Contract

Compensation Details :

• Marketing Generalist 17 : Salaries typically range from $83,037 to $110,717 annually.

Location:

• Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week. (subject to change)
• This role can be performed from EDC’s headquarters in Ottawa.

About EDC:

At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Why Join EDC?

• Collaborate with a diverse, experienced team – Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
• Thrive in a supportive, teamwork-driven environment – Flourish in a workplace where collaboration and mutual support are paramount.
• Impact global communities through sustainable growth in emerging markets – Make a meaningful difference by fostering sustainable development in key regions around the world.
• Recognized as one of Canada’s Top 100 Employers, Best Diversity Employers, and a Top 100 Family-Friendly Employers – Join a company that is celebrated for its commitment to excellence, diversity, and work-life balance.
• Enjoy a comprehensive Total Rewards package:
  • Flexible benefits – Our program lets you choose coverage that suits your unique needs, including Medical, Dental, Life, and more. Plus, we offer additional Flex credits to tailor your plan even further.
  • Defined Contribution Pension Plan – Secure your future with our generous matching program that helps you save for retirement.
  • Competitive vacation program – Enjoy a work-life balance with our competitive vacation program, starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
  • Comprehensive wellness programs – Stay healthy and happy with access to wellness initiatives, mental health support, and fitness programs.
  • Professional Development – Advance your career with our support for growth and development through conferences, language training, and educational opportunities.

Team Overview:

As a Marketing Automation Specialist, you will leverage EDC’s digital tool kit and the Oracle Eloqua marketing automation platform to engage Canadian businesses. Your role will be to deliver personalized, tested, and optimized email marketing programs that create demand for EDC’s products and services and strengthen the relationship with our customers.

With your strong experience in B2B, your fine balance of creativity and analytic mindset push you to constantly improve the overall experience and influence your marketing peers (content, development, agency of record, campaigns) to deliver on team KPIs.

What you will be doing:

Digital Marketing Power User

• Help develop hypotheses, tests, and solutions while autonomously, delivering email campaigns to target audiences
• Manage challenging and diverse projects simultaneously, in a matrixed organization, with skill, attention to detail, tenacity, and a focus on results
• Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, email governance, lead scoring, lead nurturing, privacy, and legislative policies
• Embrace GEN AI software and incorporate it in day to day work functions

Email Marketer at Heart

• Ideate, build, deploy, test and enhance email campaigns and workflows
• Collaborate on lead nurturing and lead scoring vision and execute strategy within Agile Squads
• Analyze results and performance for ongoing enhancements
• Tweak templates (HTML/CSS) and workflows and propose recommendations for improvements to Agile Squads

Marketing Automation Community of Practice

• Establish and share best practices with other specialists within the EDC community of practice
• Educate your squad on marketing automation best practices, capabilities and limitations
• Capture new requirements and request new components from the Martech COE
• Grow digital skills (e.g. SEO, SEM, Adobe Experience Manager, Social)

Agile Marketing

• Use data to define marketing experiments that can be tested using email and digital marketing channels
• Participate in agile ceremonies such as stand-ups, sprint reviews and retrospectives
• Keep all tasks up-to-date in EDC’s agile software, Microsoft AzureDevOps
• Seek and communicate opportunities for process improvement across marketing functions

Data Quality Management

• Champion data quality to build the depth, breadth, and quality of the marketing database for greater segmentation, personalization and customer experience
• Conduct data analysis and segmentation to build nurturing campaigns

What we are looking for:

• A minimum of 5 years’ experience in digital marketing, with at least 3 years of hands-on experience as an email specialist in a B2B marketing organization using Eloqua or another marketing automation system / customer relationship management system
• Undergraduate degree in business administration, marketing, or related field
• Proven ability to deliver complex marketing campaigns using: web apps, forms, landing pages, automated programs, campaigns and professional-grade HTML emails in Eloqua or another marketing automation system / customer relationship management system
• Good knowledge of HTML / CSS code for email development and testing
• A high degree of proficiency with email marketing and B2B marketing best practices
• Self-starter with the ability to manage multiple projects at any given time while finding ways to deliver value to internal clients
• Strong customer orientation
• Ability to meet deadlines and produce deliverables to strict acceptance criteria
• The judgment to prioritize tasks based on competing priorities and to request help when needed
• Impeccable written and oral presentation / communication skills
• Security clearance

What will make you stand out:

• Experience leveraging digital marketing technologies for positive business outcomes
• Curiosity and ability to acquire new computer and business skills
• Experience with web tracking and analytics technology and terminology
• Experience using CRM tools to enhance demand generation and customer campaigns
• Eloqua Certification: B2B Oracle Eloqua Master or B2B Oracle Eloqua Modern Marketing Luminary
• Experience with Salesforce Marketing Cloud
• Knowledge of Microsoft Office applications
• Experience in Business-to-Business (B2B); Insurance or Financial Services organizations
• Bilingual in both official languages (English and French)

Eligibility:

• Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements.The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.

Apply today!

Want to learn more about EDC? Check our website here https://www.edc.ca

EDC's Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.

We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.

Should you require any accommodation during the recruitment and selection process, please let our Recruitment team know

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that a pool of qualified candidates may be established and may be used to staff similar positions at this level at EDC.