Marketing Automation Specialist

Achievers; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

A technology-driven company in Toronto is seeking a Marketing Automation Specialist to manage and optimize email marketing campaigns using platforms such as Marketo. The ideal candidate should possess strong experience in marketing automation, email best practices, and a relevant degree. This role allows for hybrid work and offers competitive pay along with a range of benefits including flexible vacation and a supportive work environment.

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits and Life Insurance Coverage

RRSP Matching

Flexible Vacation

Employee and Family Assistance Program

Full access to the LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

A beautiful office space located in Liberty Village

Participation in our Points-based Employee Recognition Program

Opportunities for professional development and career growth

Qualifications

• 2+ years proficient experience with marketing automation platforms.
• Strong understanding of email marketing compliance.
• Excellent organizational skills and ability to work under deadlines.

Responsibilities

• Build and launch marketing programs within Marketo.
• Design and build email templates, executing nurture campaigns.
• Collaborate with stakeholders on demand generation initiatives.

Skills

Marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot)

Email marketing best practices

Project management

HTML

CSS

Education

Bachelor’s degree or equivalent work experience

Tools

Marketo

Salesforce Marketing Cloud

Hubspot

Job description

About Achievers

The Achievers Employee Experience Platform is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at www.achievers.com to learn more and check out our platform in action here. Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.

The opportunity:

As the Marketing Automation Specialist, you will be primarily responsible for delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retaincustomers. The successful candidate will be able to work at both strategic and tactical levels working to bring B2B marketing campaigns to life to drive desirable user experiences and business outcomes.

Responsibilities:

• Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks. Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted.
• Work closely with the Sr. Email Marketing Specialist on designing and building emails templates, executing nurture campaigns, and planning the email calendar.
• Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically.
• Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data.
• Optimize, build, and enable our list segmentation and audience targeting approach.
• Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed.
• Create and maintain documentation and standard operating procedures.
• Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team.

Requirements:

• 2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot)
• Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications. (CASL, GDPR, CAN-SPAM, etc.)
• Proficiency in email campaign management, including triggered and ad-hoc emails.
• Bachelor’s degree or equivalent work experience
• Knowledge of HTML, CSS, and responsive email design
• Project management experience is a plus
• Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines.
• Self-motivated, with the flexibility to work effectively as part of a team or autonomously.

Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees:

Competitive Pay

Parental Leave Top-up

???? Health Benefits and Life Insurance Coverage Upon Your First Day

RRSP Matching

️ Flexible Vacation

???? Employee and Family Assistance Program

Full access to the LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

A beautiful office space located in Liberty Village, Toronto

Participation in our Points-based Employee Recognition Program

Opportunities for professional development and career growth

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is an equal opportunity employer, committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.

Achievers does not use AI to make hiring decisions. When you apply to work with us, a real person reads your application—every time. We believe in thoughtful, human-centred hiring, and we think your experience, personality, and potential can’t be judged by an algorithm. That’s why we keep it personal and take the time to get to know each qualified candidate.