Marketing Automation Specialist

BDO Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to enhance marketing campaigns across Canada. The candidate will execute Marketo campaigns, perform QA checks, and provide insights to optimize performance. Ideal for those with a degree in marketing and strong experience in automation tools, this role promises a rewarding growth path in a client-centric environment.

Benefits

Flexible benefits

Competitive cash compensation

Personal time off policy

Opportunities for learning and development

Workplace culture of respect and inclusion

Qualifications

• 3-4 years of experience in marketing automation campaigns.
• Proven experience in building emails and landing pages.
• Experience with executing marketing campaigns and analyzing their performance.

Responsibilities

• Execute and optimize Marketo marketing automation campaigns.
• Perform quality assurance checks on all emails and landing pages.
• Analyze campaign performance to improve ROI.

Skills

Email marketing

Lead nurturing

Analytical skills

Project management

Interpersonal skills

Education

University degree in marketing, business, or related field

Tools

Marketo

CRM integration

Job description

Join to apply for the Marketing Automation Specialist role at BDO Canada

Join to apply for the Marketing Automation Specialist role at BDO Canada

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

We are looking for a Marketing Automation Specialist to support our marketing campaigns across Canada.

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

We are looking for a Marketing Automation Specialist to support our marketing campaigns across Canada.

Key Responsibilities

• Execute and optimize Marketo marketing automation campaigns
• Configure and test trigger-based campaigns, such as trigger emails, nurture campaigns, event follow-ups, and lifecycle workflows
• Perform quality assurance checks on all emails, forms, and landing pages
• Ensure consistent delivery of campaigns in alignment with defined Service Level Agreements (SLAs)
• Coordinate and monitor the email marketing calendar, and flag and help mitigate potential conflicts
• Collaborate with the Marketing and Communications team to create and execute email marketing campaigns, landing pages, and forms
• Ensure email campaigns and processes are compliant with regulatory requirements, including CASL
• Maintain Marketo instances, including lead scoring, nurturing, audience segmentation, and personalization to increase engagement
• Collaborate with marketing and sales teams to align on lead nurtures and MQL qualifications goals to ensure smooth lead handoff processes
• Analyze campaign performance and provide actionable insights to improve ROI
• Collaborate with team members to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making
• Perform routine list hygiene tasks, including removing inactive subscribers, correcting invalid email addresses, updating CASL consent status, and managing bounce rates
• Conduct regular audits of the email list to identify opportunities for growth and address issues related to data accuracy
• Support the integration of Marketo with other marketing tools and platforms
• Provide training and support to team members on Marketo best practices

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work : Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; client describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your Experience & Education

• You have a university degree in marketing, business, or a related field
• You have 3-4 years of related experience
• Proven experience with executing marketing automation campaigns, including building emails and landing pages
• Experience with marketing automation tools
• Strong understanding of email marketing, lead nurturing, and CRM integration
• Excellent analytical skills and ability to interpret data to drive decision-making
• Strong project management skills to meet tight deadlines, steer several projects simultaneously and manage priorities
• Excellent interpersonal skills, capacity to build strong relationships with demanding professionals and ability to communicate confidently with all levels of the organization

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2025. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways :

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up : Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter : We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts : We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility : All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct : Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

With your consent, BDO Canada may use AI technology (Microsoft Copilot) to transcribe during preliminary conversations, solely for the purpose of note-taking and not for other purposes, such as resume review, evaluation or selection of candidates.

More information on BDO Canada’s Privacy Policy can be found here : Privacy Policy | BDO Canada

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Information Technology

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