Marketing Automation Program Lead

Accenture; Toronto; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading consulting firm in Toronto is seeking a Marketing Automation Program Lead to manage delivery of marketing technology solutions. The ideal candidate has over 10 years of project management experience and 7+ years in marketing/data orchestration technologies, particularly Salesforce Marketing Cloud. This full-time role emphasizes client relationships and strategic project delivery in a fast-paced environment.

Qualifications

• 10+ years of project management experience, delivering technology solutions.
• 7+ years of experience leading Marketing and Data Orchestration technologies.
• Experience with the tactical deployment of Salesforce Marketing Cloud applications.

Responsibilities

• Lead the end-to-end delivery lifecycle of Salesforce Marketing Cloud solutions.
• Manage day-to-day on-shore and off-shore project teams.
• Plan and estimate delivery work with an Agile approach.

Skills

Project management experience

Leadership & communication skills

Marketing technologies knowledge

Education

University Degree

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Oracle Marketing Cloud

Job description

Overview

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You Are

We are looking for a highly effective Delivery Lead to join our team. An individual filling this role will be responsible for the overall success of Digital Products, Marketing or Commerce programs, focusing on the client relationship, financials, project delivery, resourcing, and overall program health. Ideal candidates will have a consulting background and will have experience managing programs that combine strategy, design, and technology disciplines.

The Work

• Works in a highly client-facing role to lead the end-to-end delivery lifecycle of complex, global and large-scale Salesforce Marketing Cloud or Marketing Automation solutions
• Develops strong working relationships with the sr. management team and identifies follow-on project opportunities
• Plans and estimates delivery work with an Agile approach, focusing on project milestones, resource planning (both on-shore and off-shore), scope, budget, risk identification and mitigation planning
• Manages day to day on-shore and off-shore project teams during the project lifecycle
• Manages the project ideation, gathering the high level business requirements, defining the detailed requirements and process into epics and stories
• Manages Experience lead team in developing strategic vision and creative UI / UX design
• Manages and contributes to solution plan definition
• Manages and contributes to development of the content migration and global roll out strategy and execution
• Interacts with client stakeholders for business justification, funding, scope and timeline
• Contributes to the ongoing development of solution / program offering approaches, methodologies, techniques, business development tools, and growing our resources

Basic Qualifications

• 10+ years of project management experience, delivering technology solutions
• 7+ years of experience leading the successful delivery of Marketing, Personalization, and Data Orchestration technologies such as Salesforce Marketing Cloud, Adobe Experience Cloud, Oracle Marketing Cloud, , Marketo, Reltio, Talend, SnapLogic, MuleSoft, Informatica
• Experience in tactical deployment or re-launch of Salesforce Marketing Cloud applications
• A University Degree is required for this position

Bonus points

• Cloud, Rich Relevance, Unica Interact, Kobie, Brierley and deploying new channels
• Experience with marketing campaign design, implementation and execution
• Experience in algorithmic decisioning or interactive management
• Exceptionally strong leadership & communication skills to effectively manage client accounts and multidisciplinary teams
• Experience in a consulting environment and / or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Strategy / Planning and Information Technology

Industries

• Business Consulting and Services

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