Marketing Automation Manager

Executive Talent on Demand; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading recruitment agency in Toronto seeks a Marketing Automation Manager to lead and optimize automation strategies. The ideal candidate has over 3 years of experience in marketing operations and is adept with tools like Marketo and Salesforce. Responsibilities include executing email campaigns, optimizing programs, and monitoring KPIs. If you love data-driven marketing, apply today and make an impact in a dynamic team!

Benefits

Referral bonus up to $1,500 if referred candidate is hired

Qualifications

• Over 3 years of experience in marketing operations or production management.
• Experience with marketing automation tools and CRMs.
• Familiarity with sales enablement tools is a plus.

Responsibilities

• Execute email marketing campaigns using marketing automation platforms.
• Optimize marketing automation programs for peak performance.
• Monitor and refine automation campaigns to improve KPIs.

Skills

Data-driven marketing

Email marketing campaigns

Marketing automation optimization

Content production

Education

University degree or equivalent experience

Tools

Marketo

Salesforce

Adobe Journey Optimizer

Adobe Creative Suite

Seismic

Job description

MoD is looking for a Marketing Automation Manager to join our client’s dynamic marketing team! This role involves leading and optimizing their automation strategy, driving personalized customer journeys, and enhancing campaign performance.

If you’re passionate about data-driven marketing and enjoy turning insights into impact, this could be the perfect role for you!

Key Responsibilities :

• Execute email marketing campaigns using marketing automation platforms (e.g., Marketo)
• Maintain databases, produce content, and execute campaigns
• Plan, execute, and analyze experiments and conversion tests
• Optimize marketing automation programs for peak performance
• Create documentation, process maps, and reports to support marketing operations
• Monitor and refine automation campaigns to improve KPIs and business impact

Key Qualifications :

• University degree or equivalent experience
• Over 3 years of experience in marketing operations or production management
• Experience with marketing automation tools and CRMs (e.g., Marketo, Salesforce, Adobe Journey Optimizer)
• Familiarity with sales enablement tools (e.g., Seismic)
• Experience with content production tools (e.g., Adobe Creative Suite) and database management

Apply below today by clicking the “Apply for Job” button.

Have a referral? Get paid up to $1,500 if they’re hired!