Marketing Automation Coordinator

Okta; Toronto; On-site; CAD 50,000 - 74,000; Full time

Job summary

A leading company in identity management is seeking a Marketing Automation Coordinator to support integrated demand generation programs in Toronto. This role involves working with both internal and external teams to execute and optimize marketing automation initiatives. If you possess strong analytical skills and a passion for communication, you will thrive in this collaborative environment.

Benefits

Health insurance

Dental insurance

Vision insurance

RRSP with a match

Telemedicine

Paid leave, including PTO and parental leave

Qualifications

• 1+ years of experience in Database, Marketing Automation or similar.
• Experience troubleshooting systems, processes, and data issues.
• Ability to prioritize and manage multiple projects.

Responsibilities

• Building custom Salesforce campaigns and monitoring effectiveness.
• Overseeing campaign setup and data flow between Marketo and Salesforce.
• Providing regular reports on campaign performance.

Skills

Analytical skills

Communication

Project management

Attention to detail

Education

BS / BA or equivalent

Tools

Salesforce

Marketo

Job description

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Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Location : Toronto

Join our team! We’re building a world where Identity belongs to you.

We are looking for a Marketing Automation Coordinator to support and execute integrated demand generation programs. In this role, you will work closely with internal and external teams to create, optimize, report, and manage demand marketing automation initiatives.

As a member of Okta’s Global Marketing Automation team, you’ll help drive best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails, and build campaigns in Marketo and Salesforce, among other marketing technologies.

The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions. To be successful in this role, you’ll need to balance the importance of operational infrastructure with global marketing initiatives and communicate to stakeholders the processes that tie these worlds together. You should be comfortable with handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data-driven, interested in supporting various types of campaigns and emails, this is a great role for you.

Key Responsibilities include :

• Building custom Salesforce campaigns to guide and advise campaign performance.
• Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
• Updating marketing campaign workflows as changes to business requirements dictate.
• Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
• Monitor campaign performance, analyze key metrics, and provide regular reports on results and recommendations for improvement.
• Troubleshoot technical issues related to the marketing automation platform and integrations.
• QA existing programs to identify gaps in the process or data flow.
• Communicate with stakeholders on all Asana tickets.

You would be a great fit for this role if you have :

• 1+ years of experience in Database, Marketing Automation / Operations or similar.
• Proficiency in Salesforce, Marketo
• Experience with troubleshooting systems, processes, and data issues
• Impeccable attention to detail and committed to quality work.
• Strong project management skills are required
• Excellent written and verbal communication skills.
• Ability to prioritize and manage multiple projects / processes at one time
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• BS / BA or equivalent required

And extra credit if you have experience in any of the following!

• Marketo Certified Expert
• Experience in other common martech, like Outreach, Splash, Folloze, Litmus
• Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit : https : / / rewards.okta.com / can.

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between :

50,000—$74,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https : / / www.okta.com / company / careers / .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https : / / www.okta.com / privacy-policy / .

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Computer and Network Security, Software Development, and IT Services and IT Consulting

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