Marketing Assistant (Bilingual English / Chinese)

Vitasoy North America Inc.; Toronto; Hybrid; CAD 50,000 - 60,000; Full time

Job summary

A leading beverage company in Toronto is seeking a Marketing Assistant (Bilingual English / Chinese) to support marketing campaigns across the US and Canada. The role involves executing strategies, managing media contacts, and participating in market research. Candidates should have a bachelor's degree in marketing and a minimum of 2 years of experience in brand marketing.

Qualifications

• 2+ years of relevant Brand Marketing experience.
• Minimum of 1 year of experience in the CPG industry.
• Proficiency in reading and writing Chinese (required).

Responsibilities

• Support the Marketing Manager in the development and execution of marketing strategies.
• Manage day-to-day contacts for media and vendors.
• Coordinate communication plans with media agency.

Skills

Attention to Detail

Proactive Execution

Digital Marketing Expertise

Creative & Analytical

Education

Bachelor’s degree in marketing, communication, or Business Administration

Tools

Photoshop

Illustrator

Canva

Job description

Marketing Assistant (Bilingual English / Chinese)

Overview

Background & Purpose of the Job

Vitasoy International is a leading manufacturer and distributor of plant-based beverages and food listed on the Hong Kong Stock Exchange (HK0345). Established in 1940 by Dr Kwee-seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition-based education programmes. We currently have more than 6,500 employees on the ground in our corporate offices across Hong Kong, Mainland China, Australia, Singapore, the Philippines and North America. Vitasoy USA was founded in 1978 and is accredited as one of the first companies to introduce soymilk to North America. Since then, we have established ourselves as Vitasoy North America, and moved our headquarters to Toronto, Canada and manage our brand portfolios across the US and Canada markets. Our two major brands are VITASOY, nutritious soy and other plant-based beverages, and VITA, tea and other ready to drink beverages.

As the Marketing Assistant, you will have the opportunity to work on holistic marketing campaigns and take ownership of tactical executions for our activity across both the US and Canada. From launching new products with multichannel touchpoints to analyzing competitive performance to gain market share, you will also get a chance to work on exciting, new innovations from our China / Hong Kong product portfolio to help us define the portfolio roadmap to evolve our Brands in 2025 and beyond. The experience of working with us brings a wide range of learning and skill development towards being a brand marketer faced with challenges and opportunities that arise from being a manufacturer of our products.

You will be reporting directly into the Marketing Manager for Vitasoy North America. You will be required to be in our North York office Monday – Fridays when first starting and will eventually transition to a hybrid (in-office and work from home) model based on your manager’s discretion after the probation period.

What You’ll Do

• Support the Marketing Manager in the development, execution, and analysis of VNA’s Marketing Strategy, pre- and post-evaluations in both the US and Canada markets, ensuring alignment and customizing to in-market consumer needs
• Be accountable and take ownership of tactical executions after Branding and Go-To-Market Campaign Strategy sign-off
• Manage, liaise, and be the day-to-day contact for our media agency and third-party vendors to ensure flawless execution of media campaigns (digital, social, experiential, sponsorships, influencer) and events
• Coordinate US and Canada communication plans working with our media agency and 3rd party vendors, including but not limited to : media planning, asset development / adaptations, in-store Marketing collateral, test & learning on new Digital / Social platforms
• Support our Sales Team with all Marketing Material needs across digital, demos, and branded merchandise needs
• Assist in building and maintaining an annual marketing calendar, tracking, and reporting on the status of activities
• Other job-related duties and responsibilities will be assigned from time to time
• Occasional lifting and packing of Marketing samples and materials to ship out to our global counterparts, agencies, and external vendors
• Occasional evening and weekend work may be required as job duties demand
• Occasionally drive and conduct market and competitor audits of our products in Grocery retailers across the GTA
• Occasional travel to the US and across Canada for market visits, events, or meetings may be required.

Who You Are

• Attention to Detail & Proactive Execution : Implement plans efficiently, collaborating with cross-functional teams to ensure seamless project execution and support the Manager in delivering high-quality communication plans.
• Resilient & Adaptable : Thrive in dynamic environments, adapting strategies as needed to overcome challenges and keep projects on track.
• Creative & Analytical : Combine creativity and strategy, using tools like Photoshop, Illustrator, or Canva to design compelling mock-ups. Leverage creative assets and data to tell impactful business stories.
• Digital Marketing Expertise : Experience managing social media accounts and strong knowledge of digital platforms such as Facebook, Instagram, Rednote (XHS), TikTok, and LinkedIn.

Travel

This position requires up to 30% travel in the first year to familiarize that candidate with the business and will reduce in the second and third year to 20-25%. Travel may include overnight or international.

What we’re looking for

• 2+ years of relevant Brand Marketing experience
• Bachelor’s degree in marketing, communication, or Business Administration
• Valid G driver’s license
• Minimum of 1 year of experience in the CPG industry
• Experience with events, digital marketing, and e-commerce is an asset
• Proficiency in monitoring, tracking, and managing marketing budgets
• Experience in conducting competitive and consumer research for the U.S. and Canadian markets
• Proficiency in reading and writing Chinese (required)

We are an equal opportunity employer that values diversity in people and we are committed to excellence and inclusion. We welcome resumes from underrepresented groups including visible minorities, women, Indigenous persons, persons with disabilities, and members of the LGBTQ2S+ community. If you have a disability and require assistance with the application process, please call us at [phone] or email us at [e-mail].

We thank all applicants for their interest, however only those considered for an interview will be contacted. No agencies please.