Marketing and Sales Data Analyst

eTeam; Canada; Remote; CAD 60,000 - 90,000; Full time

Job summary

A leading company in data analysis seeks a skilled analyst to uncover insights and drive business growth. The role involves analyzing marketing data, preparing reports, and collaborating with stakeholders to enhance decision-making processes. Ideal candidates will have extensive experience with data tools and excellent communication skills.

Qualifications

• Several years of experience as a hands-on analyst in an enterprise setting.
• Strong understanding of BB sales & marketing for large organizations.
• Experience working remotely or in a distributed team environment.

Responsibilities

• Analyze marketing data to identify trends and develop actionable insights.
• Prepare accurate and insightful reports for executive teams.
• Design and automate dashboards to improve partner understanding.

Skills

Data analysis

SQL

Data visualization

Communication

Attention to detail

Problem-solving

Data quality control

Tools

Tableau

Power BI

Hadoop

Databricks

Client

Marketo

Dynamics

Job description

Uncover insights, empower decisions, and drive business growth through data analysis.

Job responsibilities :

• Analyze marketing data to identify trends and develop actionable insights.
• Communicate findings and progress to stakeholders through reports and documentation.
• Collect, analyze, and report on marketing and sales data across BB systems.
• Conduct exploratory data analysis and generate data-driven hypotheses.
• Prepare accurate and insightful reports for executive and leadership teams.
• Collaborate with partners and present clear, concise data reports.
• Engage with third-party data vendors to assess, access, and integrate firmographic, technographic, and demographic information.
• Design and automate dashboards to improve partner understanding of marketing data performance.
• Build and run ad-hoc reports to answer business questions and support data-driven decisions.
• Uncover valuable patterns and relationships in large datasets to drive business improvement.

What you'll need to Succeed :

• Several years of experience as a hands-on analyst in an enterprise setting, leveraging Client, Marketo, Dynamics, and similar tools.
• Excellent written and verbal communication skills.
• Experience with data enrichment processes and best practices.
• Strong understanding of BB sales & marketing for large, complex organizations.
• Expertise in querying, manipulating, and analyzing data using SQL and / or similar languages.
• Advanced Excel skills and experience with data platforms like Hadoop and Databricks.
• Proven proficiency with a data visualization tool like Tableau or Power BI.
• Strong attention to detail with data quality control and integration expertise.
• Results-oriented, self-directed individual with multi-tasking, problem-solving, and independent learning abilities.
• Understanding of CRM systems like Client and Microsoft Dynamics.
• Solid grasp of marketing practices, principles, KPIs, and data types.
• Familiarity with logical data architecture and cloud data solutions.
• Ability to thrive in ambiguous environments and manage multiple tasks effectively.
• Experience working remotely or in a distributed team environment.