Marketing and Inventory Manager

ZipRecruiter; Vernon; On-site; CAD 50,000 - 70,000; Full time

Job summary

A powersports dealership seeks a passionate Marketing and Inventory Manager. This role blends creative marketing with inventory oversight to drive sales and optimize stock levels. The ideal candidate will leverage their knowledge of the powersports industry to enhance customer experiences and engage the enthusiast community.

Benefits

Competitive pay + bonus opportunities

Industry discounts on gear and equipment

Access to demo rides and new product launches

Opportunities to attend trade shows and races

Fun, fast-paced team of riders

Qualifications

• 2–4 years of experience in marketing and/or inventory management.
• Knowledge of the powersports industry and genuine interest in motorcycles.
• Familiarity with DMS systems (Lightspeed, CDK).

Responsibilities

• Develop and execute marketing strategies for the powersports market.
• Manage website updates, SEO, and social media presence.
• Monitor inventory accuracy and conduct regular inventory audits.

Skills

Project Management

Analytical

Communication

Digital Marketing

SEO Knowledge

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

Mailchimp

Meta Business Suite

Job description

Job DescriptionJob Description

Job Title: Marketing and Inventory Manager

Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: Full-Time

Job Summary:

We’re looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales, optimize stock levels, and enhance customer experience. The ideal candidate is passionate about the powersports industry, understands the buying habits of enthusiasts, and is comfortable balancing front-end branding with back-end logistics.

Key Responsibilities:Marketing:

• Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles, ATVs, UTVs, etc.).

• Promote dealership events, product launches, seasonal sales, and financing specials.

• Manage website updates, SEO, Google Ads, and social media presence (Facebook, Instagram, YouTube, etc.).

• Create content that resonates with off-road, street, and recreational riders.

• Work with OEM partners on co-op advertising, promotions, and campaigns.

• Track lead , web traffic, and campaign performance to optimize ROI.

Inventory Management:

• Monitor inventory of new and pre-owned units, accessories, and parts.

• Use dealership management systems (DMS) and inventory tools to maintain real-time stock accuracy.

• Conduct regular inventory audits and assist in pricing, floor planning, and merchandising.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• 2–4 years of experience in marketing and/or inventory management, ideally in a retail or dealership environment.

• Knowledge of the powersports industry and a genuine interest in motorcycles, ATVs, and related gear.

• Familiarity with DMS systems (e.g., Lightspeed, CDK), as well as tools like Google Analytics, Mailchimp, and Meta Business Suite.

• Strong project management, analytical, and communication skills.

Qualifications:

• Experience working in or marketing for a powersports, automotive, or outdoor recreation brand.

• Comfortable shooting/editing video or working with content creators to highlight products and events.

• Experience working with OEM co-op ad programs and manufacturer marketing guidelines.

Perks:

• Competitive pay + bonus opportunities

• Industry discounts on gear and equipment

• Access to demo rides and new product launches

• Opportunities to attend trade shows, races, and powersports events

• Fun, fast-paced team of riders and gearheads